The Journey of Destiny Jones: Building Matic Cosmetics with Heart

A decade ago, as a college student, Destiny Jones started Matic Cosmetics (originally called Lipmatic) with a simple yet powerful mission: to create high-quality, organic lip glosses that made people feel good - both about how they looked on the outside and who they were on the inside. "I wanted to have a brand that resonated with people like me and was made to feel inclusive," Jones recalls of those early days.