Let’s be honest: the old way of creating newsletters was clunky. You’d spend hours perfecting a layout in Microsoft Publisher, export it as a PDF, and then use a completely separate tool to send it out. This multi-step process created friction and made it impossible to track performance effectively....
Think of your newsletter as a package you’re sending to a subscriber. Your sender reputation is your return address, email authentication is the official postage, and your content is the package itself. If the return address looks suspicious or the package seems tampered with, the postal service—in ...
Your team probably uses a handful of different tools to get your newsletters out the door. A document editor for writing, a spreadsheet for planning, a messaging app for approvals, and an email service provider for sending. While each tool does its job, the process is fragmented, inefficient, and pr...
You’ve worked hard to build a community that trusts your voice and values your perspective. This direct relationship with your audience is your most powerful asset, especially if you have a dedicated newsletter following. The next logical step is to create a value exchange that allows your most loya...
For many businesses, a newsletter is a line item under the marketing budget—a tool for engagement, but ultimately, a cost center. But what if you could flip that script? Turning your content program into a profitable part of the business is entirely possible, but it requires more than just great wri...
Sooner or later, you'll have a campaign that doesn't hit the mark. That moment of reporting is a critical test of your client relationship. Do you hide the numbers, or do you face them head-on? A great report builds trust in good times and bad. Knowing how to report newsletter performance to clients...
When you're managing multiple newsletters or working with a team, consistency is everything. A strong corporate newsletter design acts as a scalable system, ensuring every email you send feels cohesive and on-brand. It’s the foundation that allows your team to work efficiently without reinventing th...
Most newsletters go out into the world with no way to hear back. Editors guess what readers liked or skipped, and strategy ends up driven by open rates instead of real feedback. With Polls, Letterhead makes it easy to ask questions, collect responses, and see results, all without leaving your newsle...
Let’s be honest: creating a newsletter that people actually want to read is a challenge. It’s easy to fall into a rut of sending the same generic updates, only to see your open rates slowly decline. The solution is to stop thinking about what you want to say and start focusing on what your audience ...
Many publishers think scaling their ad revenue is just about finding more advertisers. In reality, it’s a comprehensive strategy that touches every part of your newsletter business. It involves intentionally growing your subscriber base, choosing the right ad formats, pricing your inventory with con...
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Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
Most newsletters go out into the world with no way to hear back. Editors guess what readers liked or skipped, and strategy ends up driven by open rates instead of real feedback.
