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How to Write B2B Event Newsletters That Actually Fill Seats

How to Write B2B Event Newsletters That Actually Fill Seats

If you think an event newsletter is just a fancy invitation, think again—especially in the B2B world. While a consumer-focused email might hype up a flash sale, a B2B event newsletter has a much bigger job. It’s not just selling a ticket; it’s building a professional relationship and proving an even...

A Guide to Newsletter Banner Design

A Guide to Newsletter Banner Design

Your newsletter banner isn’t just a decorative header; it’s one of the most strategic pieces of real estate in your entire email. When designed correctly, it acts as a powerful tool that reinforces your brand, communicates your primary message instantly, and guides your reader toward a specific acti...

5 Steps to Newsletter Workflow Automation

5 Steps to Newsletter Workflow Automation

A great newsletter is more than just an email; it’s a product. And right now, you might be building that product by hand every single time. You manually gather the parts, piece them together, and run a quality check, hoping for a consistent result. Newsletter workflow automation is like building a s...

The Ultimate Guide to B2B Newsletter Writing

The Ultimate Guide to B2B Newsletter Writing

Let’s be honest: running a B2B newsletter can feel like an uphill battle. You spend hours creating content, only to worry if anyone will even open it. You’re competing for attention in a crowded inbox, often with limited time and resources. It’s easy to get stuck wondering what to write, how often t...

How to Create Automated Newsletter Reports for Clients

How to Create Automated Newsletter Reports for Clients

As your business grows, the processes that worked for one or two clients start to break. Manual reporting is often the first bottleneck. What was once a manageable task becomes an operational nightmare, slowing down your entire team and limiting how many clients you can effectively serve. You can't ...

A Smart Guide to Cross-Brand Newsletter Analytics

A Smart Guide to Cross-Brand Newsletter Analytics

Think of a cross-promotion like a pop-up restaurant collaboration. Two chefs team up, sharing their kitchens and introducing their signature dishes to a new crowd of diners. It’s a brilliant way to attract new customers. But at the end of the night, how do they know which new patrons came for which ...

How to Create a Newsletter Approval Workflow

How to Create a Newsletter Approval Workflow

If your current newsletter process involves endless email threads, conflicting Slack messages, and a file named "Newsletter_Draft_v4_FINAL_final," you know the pain of a disorganized system. This chaos doesn't just cause stress; it leads to missed deadlines, embarrassing typos, and a final product t...

Newsletter Audience Segmentation: A Strategic Guide

Newsletter Audience Segmentation: A Strategic Guide

Sending the same email to every single person on your list is like trying to have one conversation with a thousand different people at once. You might say something that interests a few of them, but most will tune you out because the topic isn't relevant to them. This is why so many great newsletter...

Posts by:

Bruce Pinchbeck

Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.

How to Avoid Spam Filters and Improve Newsletter Deliverability

There’s nothing more frustrating than spending hours crafting the perfect newsletter, only to see it disappear into the void of the spam folder. It’s a common problem that leaves even seasoned publishers feeling defeated. The truth is, getting into the inbox is a science, not a matter of luck. Spam filters are sophisticated, but they aren't a mystery. They operate on a clear set of rules that reward trustworthy senders. Understanding these rules is the key to consistent delivery. This guide is your complete playbook on how to avoid spam filters for newsletters, breaking down the technical setup, content strategies, and list management habits that signal to inbox providers that your emails belong in front of your audience.

How to Create a Newsletter Approval Workflow

If your current newsletter process involves endless email threads, conflicting Slack messages, and a file named "Newsletter_Draft_v4_FINAL_final," you know the pain of a disorganized system. This chaos doesn't just cause stress; it leads to missed deadlines, embarrassing typos, and a final product that doesn't reflect your team's best work. The solution isn't to work harder, but to work smarter with a structured plan. A newsletter approval workflow is that plan. It’s a clear, repeatable system that guides your content from the first draft to the final send, ensuring every piece is reviewed, polished, and approved by the right people at the right time.