Marshall Jones has dedicated his career to the ever-changing field of journalism, spending the last 12 years as the managing editor of iNFOnews, an innovative online local news outlet in British Columbia. From one of the company's first hires, Marshall has been pivotal in growing iNFOnews into a trusted source that focuses on delivering the stories that readers care about most.

When Tina Nacrelli sent out her first email marketing campaign for her newly launched company, she wasn't sure what to expect. It was for a live webinar by C4CM, the online education company she had recently founded. Would anyone register for an event hosted by a company they had never heard of?

When Matt Kanner acquired PortsmouthNH.com in 2016, he saw an opportunity to transform how locals and tourists engaged with the Seacoast region's vibrant arts and culture scene. Based on his journalism background and passion for the community, Kanner has grown the site into a go-to resource for everything happening in Portsmouth and beyond.

In the fast-evolving world of digital marketing, email remains the unsung hero - a steady workhorse driving engagement and revenue across industries. But as data privacy regulations tighten, inboxes overflow, and consumer expectations rise, extracting maximum value from email is an increasing challenge.

A decade ago, as a college student, Destiny Jones started Matic Cosmetics (originally called Lipmatic) with a simple yet powerful mission: to create high-quality, organic lip glosses that made people feel good - both about how they looked on the outside and who they were on the inside. "I wanted to have a brand that resonated with people like me and was made to feel inclusive," Jones recalls of those early days.

In 2017, a longtime friend approached Carolyn Scott about getting involved with Sensi Magazine, a cannabis media company. As someone who works closely with pastors and holds a leadership role in her church, openly supporting cannabis seemed risky to her at first. However, encouraged by her friend to do her due diligence, Scott dove into medical research and emerged with a transformative realization.

For Phil Balboni, a self-described "journalist entrepreneur," the mission has always been clear: to help people better understand the world around them. Over the course of his remarkable 57-year career, Balboni has fearlessly ventured into virtually every corner of the media landscape --- from newspapers and broadcasting to cable television and digital media --- with an unwavering commitment to this singular goal.

I was recently captivated by Jules Terpak's video essay on TikTok Edits – a trend reshaping how content is consumed and appreciated. This video wasn't just a walkthrough of a social media trend – it was a masterclass in understanding deeper user engagement and content creation for today's fast-paced world. 

Every newsletter creator has unique insights and strategies to offer. That's why we're launching a spotlight series to share their stories and lessons learned, fostering a community where we can all grow together.