Back to blog
Growth How To Audience

Unlock the Power of Content Curation: 4 Dynamic Strategies for Your Email Newsletters

Bruce Pinchbeck
Bruce Pinchbeck

Before we jump into the topic of using curated content for newsletters, let's first acknowledge the importance of this marketing strategy. In today's fast-paced digital world, newsletters have become crucial to any successful marketing campaign. They offer businesses direct communication with their audience, allowing them to build relationships, increase brand awareness, and drive revenue.

However, creating engaging newsletters can be a time-consuming task. With the ever-growing volume of online information, you must stay ahead of the curve to maintain your audience's interest. This is where curated content comes into play, and features like Letterhead's Smart Builder can make it easier to manage and streamline this process. 

What is Curated Content?

Curated content refers to the process of carefully selecting, organizing, and presenting relevant, high-quality content from various sources to your audience. Rather than creating original content from scratch, curation allows you to leverage existing materials to provide value to your subscribers. This can include articles, videos, infographics, and other forms of content that align with your audience's interests and needs. The value you’re providing is helping them sort through the noise, connect the dots, and provide additional context to the bigger picture. 

Why Curated Content Matters for Your Newsletter?

Incorporating curated content not only free’s up your creative team’s time but also offers a number of benefits, such as enhanced subscriber value and improved SEO. Aiding your curation process, Letterhead's Smart Builder allows you to gather content from your favorite channels and effortlessly curate stories from any source on the web. What's more, the Google Chrome Extension is included at no extra cost with every Letterhead account!

Here are a few reasons why curated content matters:  

  1. Enhanced Subscriber Value: By sharing curated content, you're able to offer your subscribers a diverse range of resources and perspectives, showcasing your commitment to providing valuable information. This helps build trust, fosters engagement, and positions you as a thought leader in your industry. 

  2. Time and Resource Efficiency: Curating content enables you to maintain a consistent publishing schedule while reducing the time and effort required for content creation. This frees up resources to focus on other essential aspects of your business. And our smart builder can further enhance this process by allowing you to curate content directly from your browser.

  3. Improved SEO: Sharing high-quality, authoritative content from reputable sources can positively impact your search engine rankings. By including external links to these sources, you build valuable relationships within your industry and enhance your online presence.

How to Use Curated Content for Your Newsletter?

Now let’s delve into 4 creative ways to use curated content in your newsletters with Letterhead's features as valuable support in the process:

  1. Provide Industry Insights: Sharing the latest news and trends in your industry is a great way to establish yourself as an authority in your field. Instead of investing time in research and content creation, our Chrome Extension enables you to easily curate insightful content for your subscribers, saving valuable hours.

  2. Feature user-generated content: Highlighting user-generated content is an excellent way to demonstrate your brand's engagement with its audience. Letterhead simplifies the process of featuring customer success stories, reviews, or social media posts in your newsletters, fostering a sense of community and building stronger connections with your subscribers.

  3. Highlight Influencer Content: Enhance engagement and extend your reach by including content from well-regarded industry influencers in your newsletters. With Letterhead's friendly interface, you can curate influencer content to provide your subscribers with valuable perspectives while boosting your brand's credibility and visibility.

Share Useful Resources: Curation isn't limited to leveraging external content; you can also repurpose your own materials. For instance, use the smart curator tool to compile a list of your top-performing blog posts or podcasts and feature them in your newsletter. This saves time and increases website traffic and engagement with your content.

Even though curated content allows you to leverage existing materials, always remember to offer the right content mix! A good ratio to aim for is 40% original and 60% curated content. 

Wrap-Up

Curations for email newsletters are a powerful tool to elevate your content strategy, boost engagement, and save time. By understanding the benefits of curated content, implementing the four techniques mentioned above, and using Letterhead’s suite of features to your advantage, you'll be well on your way to crafting compelling newsletters that your audience will eagerly anticipate. 

Ready to take your email newsletters to the next level? Book a complimentary consultation with Letterhead today or request access to our smart builder, and let us help you unlock the full potential of your email marketing strategy.