If you're selling newsletter ads with a mix of email threads, a color-coded spreadsheet, and a bit of luck, you're not alone. This manual approach works when you're just starting, but it doesn't scale. It leads to double-bookings, missed deadlines, and a process that feels more chaotic than professi...

Newsletters are fast becoming one of the most popular ways for individuals and businesses to engage with their subscribers. By sending valuable, content-rich newsletters, you can create a brand that people want to engage with (as opposed to corporate-y, salesy emails). Because Gmail is so widely use...

When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start. Thankfully, tools like Canva and email platforms that can optimize your email images based on screen size have made it easier to get it right. Even wit...

If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. However, the majority of the emails you get are likely on the shorter side. Why is that, and is that optimal? First, let’s start with what many email companies have found in their stud...

Whether you’re creating a newsletter content strategy from scratch or need to spice up your stale emails, we have plenty of ideas for you. We’ll start by covering ideas for more newsletter-style emails and then dive into regular, old-school emails usually sent by companies with their own products or...

Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea. However, most of the popular newsletters that have launched in recent years follow a similar content...

It’s time. You’re ready to monetize your newsletter! It’s an incredible feeling that you’ve built a brand so good that others are willing to pay to be associated with you. Of course, there are a few different newsletter business models for creating revenue, but perhaps the most common and best under...

Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter? It’s vital to answer this question effectively for your business. After all, let’s say that you’re sending emails to 50,000 people and have a 25% open rate—or ...

You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful. Articles like how the 1440 ...

Today’s consumers crave authenticity and a sense of community. They want to feel seen, heard, and understood. This is especially evident in the explosion of local searches, with queries like "near me" and "where to buy" skyrocketing by over 200% in recent years. Location-specific searches for postco...