You put too much work into building an email list and creating incredible content for it to go unseen by a large percentage of your list. For many senders, the silent killer that slowly drags down your email ROI is deliverability. It usually happens over time, making it easy to attribute declining e...
You don’t need a full-time deliverability consultant on your staff to keep your emails hitting inboxes. You can keep your reputation high and emails out of spam in just 30 minutes. These regular audits are critical because you’ll be able to diagnose dips in deliverability before they kill your engag...
Let’s be honest: calculating the return on your newsletter can feel like trying to solve a puzzle with missing pieces. A customer rarely sees one ad, clicks, and buys. Their journey is a winding path of social media posts, website visits, and multiple emails. This complexity makes attribution a real...
When you first start selling ads, you’re a salesperson. But as you grow, you need to become an operator. The reality of scaling newsletter ad sales is that it’s less about crafting the perfect pitch and more about building an efficient machine. How do you manage five, ten, or twenty advertisers at o...
If you're selling newsletter ads with a mix of email threads, a color-coded spreadsheet, and a bit of luck, you're not alone. This manual approach works when you're just starting, but it doesn't scale. It leads to double-bookings, missed deadlines, and a process that feels more chaotic than professi...
Newsletters are fast becoming one of the most popular ways for individuals and businesses to engage with their subscribers. By sending valuable, content-rich newsletters, you can create a brand that people want to engage with (as opposed to corporate-y, salesy emails). Because Gmail is so widely use...
When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start. Thankfully, tools like Canva and email platforms that can optimize your email images based on screen size have made it easier to get it right. Even wit...
If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. However, the majority of the emails you get are likely on the shorter side. Why is that, and is that optimal? First, let’s start with what many email companies have found in their stud...
Whether you’re creating a newsletter content strategy from scratch or need to spice up your stale emails, we have plenty of ideas for you. We’ll start by covering ideas for more newsletter-style emails and then dive into regular, old-school emails usually sent by companies with their own products or...
Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea. However, most of the popular newsletters that have launched in recent years follow a similar content...
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You put too much work into building an email list and creating incredible content for it to go unseen by a large percentage of your list.
For many senders, the silent killer that slowly drags down your email ROI is deliverability. It usually happens over time, making it easy to attribute declining engagement and revenue to stale content or an unengaged list.
You don’t need a full-time deliverability consultant on your staff to keep your emails hitting inboxes. You can keep your reputation high and emails out of spam in just 30 minutes.
These regular audits are critical because you’ll be able to diagnose dips in deliverability before they kill your engagement.
This guide will show you a simple 30-minute playbook with free or low-cost tools along with exact strategies.
Let’s be honest: calculating the return on your newsletter can feel like trying to solve a puzzle with missing pieces. A customer rarely sees one ad, clicks, and buys. Their journey is a winding path of social media posts, website visits, and multiple emails. This complexity makes attribution a real challenge, leaving many teams guessing which efforts truly deserve credit for a sale. But it doesn’t have to be that complicated. By setting up the right systems, you can bring clarity to the chaos. This guide breaks down the process of measuring ROI on newsletter advertising into clear, manageable steps, helping you get an accurate picture of your performance.
Newsletters are fast becoming one of the most popular ways for individuals and businesses to engage with their subscribers. By sending valuable, content-rich newsletters, you can create a brand that people want to engage with (as opposed to corporate-y, salesy emails).
When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start.
If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously.
Whether you’re creating a newsletter content strategy from scratch or need to spice up your stale emails, we have plenty of ideas for you.
Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea.
