Want to build a thriving online community for your brand? In the digital age, email marketing continues to stand out as a powerful tool for connecting with your audience, fostering loyalty, and driving conversions.
Ashmita Tamta is a seasoned Senior Content Strategist with over 7 years of experience in both B2B SaaS and B2C sectors, specializing in creating, editing, and managing engaging marketing and UX content. Holding a Master's Degree in Journalism and Mass Communication, she has contributed to renowned publications and leverages her expertise to resonate with global audiences, making her a dynamic asset in the content marketing field.
Feeling stuck creating fresh content for your email newsletters? You're not alone!
Did you know 77% of B2B companies use email marketing newsletters as part of their content marketing strategy – and 79% of B2B marketers consider email the most effective channel for content distribution?
Did you know? A 2021 study by McKinsey & Company found that businesses leveraging customer data are 23 times more likely to see customer acquisition success and 19 times more likely to achieve profitability.
The decline of third-party cookies is reshaping the digital marketing world, establishing email newsletters as an indispensable tool for targeted marketing.
2024’s Gmail and Yahoo Email Updates: Use These Changes to Create a Loyal and Engaged Subscriber Base
Gmail and Yahoo, two of the largest email service providers, are set to implement new standards for bulk email senders by 2024. If you use newsletters and email campaigns, these updates might seem daunting.