Today’s consumers crave authenticity and a sense of community. They want to feel seen, heard, and understood. This is especially evident in the explosion of local searches, with queries like "near me" and "where to buy" skyrocketing by over 200% in recent years. Location-specific searches for postco...

Tired of your newsletters getting lost in crowded inboxes? Artificial Intelligence (AI) can help! In fact, 64% of marketers are already leveraging AI as a marketing assistant, and a whopping 95% of those using generative AI for email creation find it effective. Use AI to Create Newsletters That Stan...

Want to know if your newsletter is actually working? Forget guessing and start measuring! Tracking key metrics is your secret weapon to understanding how your newsletter performs and ultimately, how to make it better. How to Get More Out of Your Newsletters: Key Metrics You Need to Track Here's a br...

Want to build a thriving online community for your brand? In the digital age, email marketing continues to stand out as a powerful tool for connecting with your audience, fostering loyalty, and driving conversions. At the heart of a successful email marketing strategy lies a strong, engaged email li...

Feeling stuck creating fresh content for your email newsletters? You're not alone! 63% of marketers struggle with this. But what if you could use what you already have? That's where repurposing content comes in. It's like taking your old clothes and giving them a new, stylish look – and studies show...