Sooner or later, you'll have a campaign that doesn't hit the mark. That moment of reporting is a critical test of your client relationship. Do you hide the numbers, or do you face them head-on? A great report builds trust in good times and bad. Knowing how to report newsletter performance to clients...

When you're managing multiple newsletters or working with a team, consistency is everything. A strong corporate newsletter design acts as a scalable system, ensuring every email you send feels cohesive and on-brand. It’s the foundation that allows your team to work efficiently without reinventing th...

Let’s be honest: creating a newsletter that people actually want to read is a challenge. It’s easy to fall into a rut of sending the same generic updates, only to see your open rates slowly decline. The solution is to stop thinking about what you want to say and start focusing on what your audience ...

Let’s be honest: a collection of different tools is not a system. Using a basic email sender, a separate project management app, and shared documents might work for a while, but as your newsletter portfolio grows, the gaps between those tools become major points of friction. Information gets lost, c...

The most insightful reports don’t start when you pull the numbers; they start long before you even hit send. If you want to generate better data, you have to be intentional about creating newsletters that give you something meaningful to measure. Think of every email not just as a broadcast, but as ...

Trying to compare the performance of different brand newsletters without a unified view is a frustrating exercise in guesswork. You’re left pulling data from separate platforms, manually building reports, and hoping you can spot a meaningful trend in the noise. This lack of a single source of truth ...

Many businesses treat their newsletter as a marketing channel—a way to promote other products or services. But what if the newsletter was the product? This shift in thinking is the foundation of a powerful and profitable media operation. Publications like Morning Brew and The Hustle have proven that...

What works for one newsletter often breaks when you try to launch a second, third, or fourth. The manual processes and informal check-ins that got you started can quickly turn into bottlenecks that stifle growth. Scaling your newsletter program without a solid operational foundation leads to burnout...

Client trust is the foundation of any successful agency. But that trust is fragile. It can be eroded by simple mistakes like sending a campaign to the wrong list, inconsistent branding, or messy reporting that fails to show your true value. Many of these risks stem from using an email tool that wasn...

In a world of automated messages and faceless corporations, your newsletter is a powerful tool for building a genuine human connection. It’s your direct line to your audience, offering a chance to share your story, showcase your personality, and create a real community. But to do that, your content ...