If you think an event newsletter is just a fancy invitation, think again—especially in the B2B world. While a consumer-focused email might hype up a flash sale, a B2B event newsletter has a much bigger job. It’s not just selling a ticket; it’s building a professional relationship and proving an even...

A great newsletter is more than just an email; it’s a product. And right now, you might be building that product by hand every single time. You manually gather the parts, piece them together, and run a quality check, hoping for a consistent result. Newsletter workflow automation is like building a s...

Let’s be honest: running a B2B newsletter can feel like an uphill battle. You spend hours creating content, only to worry if anyone will even open it. You’re competing for attention in a crowded inbox, often with limited time and resources. It’s easy to get stuck wondering what to write, how often t...

Think of a cross-promotion like a pop-up restaurant collaboration. Two chefs team up, sharing their kitchens and introducing their signature dishes to a new crowd of diners. It’s a brilliant way to attract new customers. But at the end of the night, how do they know which new patrons came for which ...

Sending the same email to every single person on your list is like trying to have one conversation with a thousand different people at once. You might say something that interests a few of them, but most will tune you out because the topic isn't relevant to them. This is why so many great newsletter...

Managing ad campaigns across multiple newsletters can quickly become chaotic. Between inconsistent link tagging, manual data entry for reports, and juggling different sponsor requirements, it’s easy to get bogged down in administrative work. A disorganized approach not only wastes time but also lead...

It’s tempting to line up your newsletters and compare them side-by-side. Brand A has a 40% open rate, while Brand B has 25%. So, Brand A is better, right? Not necessarily. Comparing performance without context is like comparing apples to oranges—it doesn't tell you anything useful. A B2B tech public...

If you manage a newsletter program, your browser probably looks a lot like mine used to: one tab for your email platform, another for Google Analytics, a third for your CRM, and maybe a fourth for a messy spreadsheet you update by hand. You jump between them, trying to piece together a story about y...

Answering the question "How did our last email campaign do?" is simple. Answering "How is our entire email strategy impacting the business?" is a completely different challenge. When each brand’s performance data lives in its own separate world, you never get a clear, holistic view. You’re left comp...

Your newsletter is more than just content; it's a business. But managing it can feel like a chaotic puzzle of spreadsheets for ad tracking, a separate tool for sending, and another for analytics. This disjointed approach creates friction and makes it difficult to see the full picture of your revenue...