Answering the question "How did our last email campaign do?" is simple. Answering "How is our entire email strategy impacting the business?" is a completely different challenge. When each brand’s performance data lives in its own separate world, you never get a clear, holistic view. You’re left comp...

Your newsletter is more than just content; it's a business. But managing it can feel like a chaotic puzzle of spreadsheets for ad tracking, a separate tool for sending, and another for analytics. This disjointed approach creates friction and makes it difficult to see the full picture of your revenue...

If you’re running more than one newsletter, you know the complexity multiplies with each new publication. Every newsletter has its own content schedule, audience demographics, and roster of advertisers. Trying to manage ad inventory and performance across a growing portfolio with manual tools is a r...

How much is your current newsletter process costing you? It’s a question worth asking. The true cost isn't just the sum of your monthly software subscriptions. It's the billable hours your team wastes logging in and out of different accounts. It's the time spent manually compiling client reports ins...

If you’re still managing your newsletter ads in a spreadsheet, you know the feeling. It’s a chaotic mix of color-coded cells, endless email threads searching for creative assets, and the constant fear of double-booking a premium slot. This manual approach might work when you have one or two advertis...

Selling ad space in your newsletter is one thing; truly understanding its value is another. You see the payments come in, but connecting that income to specific ad placements, campaigns, and subscriber actions can feel like a guessing game. Without a clear system, you’re operating on assumptions, un...

One of the biggest challenges in any ABM program is knowing which accounts are actually ready for a sales conversation. You can spend months targeting a company with no way of knowing if your message is resonating. This is where your newsletter becomes more than just a communication tool—it becomes ...

Think of your newsletter program like an airport. Your content is the fleet of planes, and your subscribers are the passengers. But who’s in the control tower managing all the arrivals and departures of your ad campaigns? Without a central system, you’re risking chaos. This is precisely the role tha...

When Tina Nacrelli sent out her first email marketing campaign for her newly launched company, she wasn't sure what to expect. It was for a live webinar by C4CM, the online education company she had recently founded. Would anyone register for an event hosted by a company they had never heard of? Muc...

Creating quality newsletters takes time. You likely spend countless hours manually searching and compiling articles and promotions. But what if you could automate and simplify this process? Letterhead's curation tools empower you to work smarter, not harder, when making newsletters. Here are 5 key f...