As most publishers and digital marketing professionals will attest, manually searching for and curating content for email newsletters is a time-consuming process. Many spend full-time hours every single day on this tedious task.
Newsletter publishers currently face the crucial challenge of finding sustainable monetization models to fund their operations and enable future growth. As newsletter subscriptions continue to surge, identifying scalable approaches to revenue generation becomes paramount. And this is where programmatic advertising comes in as an emerging solution.
For any business, truly understanding your audience is the key to success. But gathering in-depth data and then utilizing it on each subscriber can be a major challenge. That's why we're excited to announce a new feature in Letterhead - expanded audience profiles.
As content creators, we often need to reformat and refine text - whether it's summarizing an article, adapting the tone for different audiences, or restructuring passages. But this can be a tedious and time-consuming process.
Imagine you're planning a trip to a new city, and you want to make the most of your visit. You'd probably start by looking for information online, reading travel guides, and asking for recommendations from friends who have been there. As you move closer to your travel date, you might receive emails with personalized tips, hotel deals, and local event updates. This process of guiding you through each stage of your journey is similar to what businesses do when integrating newsletters into their customer journey.
Data As a newsletter creator, you depend on many platforms - email services, CRMs, CMSs, analytics tools, and more. However, working across all these disparate systems leads to frustrating workflow disruptions.