Digital marketing can be a tricky game. It sometimes feels as though the online world is evolving at far too fast a pace to keep up with, as trends come and go in the blink of an eye. But, in this ever-changing virtual arena, there is one old reliable that marketers can always count on: email.
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One of our customers had some questions for us about how to start selling newsletter ads in their up-and-coming email newsletter.
Why limit the scope of your advertising sales? If you put most of your time and energy into generating entry-level leads, then it's time to change things up a bit.
If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences, which in turn will get exposure to new brands, products, or services that give them value.