Running a single newsletter is a job. Running a suite of them is a business. When you expand your offerings, you unlock powerful new ways to grow your audience and generate revenue. You can attract niche advertisers, launch premium paid subscriptions, and create a more stable financial foundation fo...

For many, reporting is a chore—a backward-looking task of compiling numbers to see what happened last month. But what if you treated it as your most powerful strategic tool? When you can see all your performance data in one place, you can uncover insights that are invisible when you’re looking at ea...

If you’re managing newsletter ad sales with a messy spreadsheet, a chaotic inbox, and a separate invoicing tool, you already know there’s a better way. Selling ads shouldn't feel like a frantic juggling act. The right platform brings order to that chaos, transforming your manual ad operations into a...

You’ve spent months, maybe even years, building a dedicated audience that trusts your voice and opens every email. Now, it’s time to monetize that hard work. But what is that access actually worth? The answer lies in a strategic approach to newsletter ad pricing that goes far beyond your subscriber ...

If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences,...

Whether you’re starting to dip your toes into advertising or you own 10 profitable newsletters, it’s essential that you nail your ad revenue. Too much advertising can make your newsletter feel spammy and turn readers away. Too little and/or the wrong types, and you’re missing out on valuable revenue...

When starting to kick around the idea of building your own newsletter, perhaps the first thing you consider is how much can you make from it. After all, it’s fun to dream big, right? Is it realistic to build a full-time income with newsletters? How do other newsletters make their money? How many sub...

Newsletters are fast taking over the email scene, and are becoming one of the most popular types of content on the entire internet. Let’s assume that you’ve picked a niche, ideally something that you enjoy and can write about with some level of expertise. You believe there’s a substantial enough aud...

If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. However, the majority of the emails you get are likely on the shorter side. Why is that, and is that optimal? First, let’s start with what many email companies have found in their stud...

Whether you’re creating a newsletter content strategy from scratch or need to spice up your stale emails, we have plenty of ideas for you. We’ll start by covering ideas for more newsletter-style emails and then dive into regular, old-school emails usually sent by companies with their own products or...