You’ve spent months, maybe even years, building a dedicated audience that trusts your voice and opens every email. Now, it’s time to monetize that hard work. But what is that access actually worth? The answer lies in a strategic approach to newsletter ad pricing that goes far beyond your subscriber ...

If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences,...

Whether you’re starting to dip your toes into advertising or you own 10 profitable newsletters, it’s essential that you nail your ad revenue. Too much advertising can make your newsletter feel spammy and turn readers away. Too little and/or the wrong types, and you’re missing out on valuable revenue...

When starting to kick around the idea of building your own newsletter, perhaps the first thing you consider is how much can you make from it. After all, it’s fun to dream big, right? Is it realistic to build a full-time income with newsletters? How do other newsletters make their money? How many sub...

Newsletters are fast taking over the email scene, and are becoming one of the most popular types of content on the entire internet. Let’s assume that you’ve picked a niche, ideally something that you enjoy and can write about with some level of expertise. You believe there’s a substantial enough aud...

If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. However, the majority of the emails you get are likely on the shorter side. Why is that, and is that optimal? First, let’s start with what many email companies have found in their stud...

Whether you're developing a content strategy for a new publication or refreshing an existing one, finding creative newsletter ideas is key to keeping subscribers engaged. This list covers both modern, publisher-style content formats and traditional email marketing tactics used by major brands. These...

Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea. However, most of the popular newsletters that have launched in recent years follow a similar content...

It’s time. You’re ready to monetize your newsletter! It’s an incredible feeling that you’ve built a brand so good that others are willing to pay to be associated with you. Of course, there are a few different newsletter business models for creating revenue, but perhaps the most common and best under...

Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter? It’s vital to answer this question effectively for your business. After all, let’s say that you’re sending emails to 50,000 people and have a 25% open rate—or ...