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Marshall Jones has dedicated his career to the ever-changing field of journalism, spending the last 12 years as the managing editor of iNFOnews, an innovative online local news outlet in British Columbia. From one of the company's first hires, Marshall has been pivotal in growing iNFOnews into a trusted source that focuses on delivering the stories that readers care about most.
For Phil Balboni, a self-described "journalist entrepreneur," the mission has always been clear: to help people better understand the world around them. Over the course of his remarkable 57-year career, Balboni has fearlessly ventured into virtually every corner of the media landscape --- from newspapers and broadcasting to cable television and digital media --- with an unwavering commitment to this singular goal.
Does it seem like your newsletter gets sent straight to the spam folder, never reaching the people you want it to?
Keeping your subscribers informed and excited about upcoming events is crucial, but manually compiling details to share can be a hassle.
The decline of third-party cookies is reshaping the digital marketing world, establishing email newsletters as an indispensable tool for targeted marketing.
Gmail and Yahoo, two of the largest email service providers, are set to implement new standards for bulk email senders by 2024. If you use newsletters and email campaigns, these updates might seem daunting.
In our engaging session with Transformation Tech, Christopher Sopher, Letterhead CEO, shared invaluable insights into revolutionizing email newsletters for publishers.
At Letterhead, we believe in creating newsletters that are more than distribution channels. They are standalone products that engage and resonate with readers. Watch the full session or dig into our key takeaways to learn more.
In the vast and sometimes overwhelming world of digital marketing, email campaigns reign supreme as a tried and true method to connect with customers and increase brand awareness. However, within email campaigns, crafting a top-notch welcome email is crucial for any successful email marketing strategy.
Let's be real, folks, your welcome email sets the tone for your entire relationship with your subscribers. It's your brand's chance to make a great first impression and establish trust. And who doesn't want to make a good first impression? Especially in the world of email, where you're constantly competing for attention in a crowded inbox.
Looking for ways to monetize your newsletter without compromising the quality of its content? Sponsored content may be the way to go. To help you make money from your newsletter without losing your readers' trust, we've put together this article with some tips on incorporating advertiser content.
Monetizing your email newsletters can feel overwhelming with all the acronyms, metrics, technologies, and trends. But at its core, newsletter monetization is simple: you have the attention of valuable people, and advertisers want a piece of it.
