Your email header is your first crack at establishing your newsletter’s brand. It’s your chance to show that you're serious, professional, laid back, funny, or whatever else you decide. 

When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start.

You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful. 

Let's deviate from the well-trodden path of overused digital terminology, and focus on a seemingly modest aspect of brand communication: email newsletters. This tool, often eclipsed by flashy social media and large-scale advertising, holds a potent, underexploited charm. Properly harnessed, it can be a dynamic vehicle for your brand story, presenting it with accuracy, sincerity, and depth.

In today's world, creating a strong brand identity is crucial for businesses to stand out. While traditional marketing tactics like advertising and PR can be effective, there's a growing trend towards brand publishing as a way to connect with customers and build a loyal following. In this post, we'll explore the importance of brand publishing, the benefits it offers, and why more and more brands are turning to this strategy.