When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start.

You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful. 

Let's deviate from the well-trodden path of overused digital terminology, and focus on a seemingly modest aspect of brand communication: email newsletters. This tool, often eclipsed by flashy social media and large-scale advertising, holds a potent, underexploited charm. Properly harnessed, it can be a dynamic vehicle for your brand story, presenting it with accuracy, sincerity, and depth.

In today's world, creating a strong brand identity is crucial for businesses to stand out. While traditional marketing tactics like advertising and PR can be effective, there's a growing trend towards brand publishing as a way to connect with customers and build a loyal following. In this post, we'll explore the importance of brand publishing, the benefits it offers, and why more and more brands are turning to this strategy.