One way that many companies grow and diversify is to acquire or launch new brands. If you’re already running a successful company that delivers news content in Houston, what’s stopping you from doing the same in Austin?

Marshall Jones has dedicated his career to the ever-changing field of journalism, spending the last 12 years as the managing editor of iNFOnews, an innovative online local news outlet in British Columbia. From one of the company's first hires, Marshall has been pivotal in growing iNFOnews into a trusted source that focuses on delivering the stories that readers care about most.

When Tina Nacrelli sent out her first email marketing campaign for her newly launched company, she wasn't sure what to expect. It was for a live webinar by C4CM, the online education company she had recently founded. Would anyone register for an event hosted by a company they had never heard of?

Having the right subscription management tools is crucial for publishers in the growing subscription economy. These tools significantly impact a publisher's ability to make and keep money consistently. As consumers diversify their subscription portfolios, publishers must offer value and versatility to maintain low churn rates and bolster subscriber loyalty.

In the bustling digital landscape, where attention spans are shorter than ever, and distractions lurk around every corner, how can businesses forge meaningful connections with their customers? Enter the humble email newsletter - an often overlooked yet powerful tool that can foster brand loyalty and deepen customer relationships. In this post, we'll explore the art of crafting engaging email newsletters and discuss how they can help your business thrive in today's competitive market.

In today's world, creating a strong brand identity is crucial for businesses to stand out. While traditional marketing tactics like advertising and PR can be effective, there's a growing trend towards brand publishing as a way to connect with customers and build a loyal following. In this post, we'll explore the importance of brand publishing, the benefits it offers, and why more and more brands are turning to this strategy.

In content marketing, email newsletters have emerged as a pivotal force. These communication conduits, bridging the gap between brand and audience, amplify brand awareness, engagement, and sales. Yet, creating unique content alone cannot guarantee a brand's ascent to success in today's ever-evolving digital terrain. The astute brand must use the proper tools to transform its email newsletter endeavors into quantifiable business value.

"Letterhead has been an invaluable resource for us."

Before we jump into the topic of using curated content for newsletters, let's first acknowledge the importance of this marketing strategy. In today's fast-paced digital world, newsletters have become crucial to any successful marketing campaign. They offer businesses direct communication with their audience, allowing them to build relationships, increase brand awareness, and drive revenue.

In the vast and sometimes overwhelming world of digital marketing, email campaigns reign supreme as a tried and true method to connect with customers and increase brand awareness. However, within email campaigns, crafting a top-notch welcome email is crucial for any successful email marketing strategy.

Let's be real, folks, your welcome email sets the tone for your entire relationship with your subscribers. It's your brand's chance to make a great first impression and establish trust. And who doesn't want to make a good first impression? Especially in the world of email, where you're constantly competing for attention in a crowded inbox.