Having a well-crafted email footer for your newsletter can help boost your brand in ways that you hadn’t considered.

Your email header is your first crack at establishing your newsletter’s brand. It’s your chance to show that you're serious, professional, laid back, funny, or whatever else you decide. 

No matter what type of content you’re creating—or even how good it is—you need a great promotion strategy in place to attract visitors.

Companies of all sizes rightly obsess over the customer journey. From a single-person operation to billion-dollar corporations, nailing the customer journey means massive revenue.

In business, many companies focus on a metric called customer lifetime value, which basically means:

How much revenue, on average, will each customer bring to the company?

An integrated marketing campaign leverages multiple channels to create a unified brand message. These campaigns are designed to raise awareness by consistently bringing their brand to the top of a consumer’s mind across several different mediums.

Much of the success of your newsletter(s) will come from a simple metric:

Whether you’re starting to dip your toes into advertising or you own 10 profitable newsletters, it’s essential that you nail your ad revenue.

One way that many companies grow and diversify is to acquire or launch new brands. If you’re already running a successful company that delivers news content in Houston, what’s stopping you from doing the same in Austin?

Newsletter engagement can mean a few different things: