Answering the question "How did our last email campaign do?" is simple. Answering "How is our entire email strategy impacting the business?" is a completely different challenge. When each brand’s performance data lives in its own separate world, you never get a clear, holistic view. You’re left comp...

You put too much work into building an email list and creating incredible content for it to go unseen by a large percentage of your list. For many senders, the silent killer that slowly drags down your email ROI is deliverability. It usually happens over time, making it easy to attribute declining e...

You don’t need a full-time deliverability consultant on your staff to keep your emails hitting inboxes. You can keep your reputation high and emails out of spam in just 30 minutes. These regular audits are critical because you’ll be able to diagnose dips in deliverability before they kill your engag...

Your newsletter is more than just content; it's a business. But managing it can feel like a chaotic puzzle of spreadsheets for ad tracking, a separate tool for sending, and another for analytics. This disjointed approach creates friction and makes it difficult to see the full picture of your revenue...

Your role as a newsletter creator is, at its heart, one of a curator. You sift through the noise to deliver valuable insights, stories, and resources directly to your audience. A newsletter affiliate program is a natural and effective way to get paid for that curation. Instead of just telling your r...

Let’s be honest: calculating the return on your newsletter can feel like trying to solve a puzzle with missing pieces. A customer rarely sees one ad, clicks, and buys. Their journey is a winding path of social media posts, website visits, and multiple emails. This complexity makes attribution a real...

When you first start selling ads, you’re a salesperson. But as you grow, you need to become an operator. The reality of scaling newsletter ad sales is that it’s less about crafting the perfect pitch and more about building an efficient machine. How do you manage five, ten, or twenty advertisers at o...

If you’re running more than one newsletter, you know the complexity multiplies with each new publication. Every newsletter has its own content schedule, audience demographics, and roster of advertisers. Trying to manage ad inventory and performance across a growing portfolio with manual tools is a r...

How much is your current newsletter process costing you? It’s a question worth asking. The true cost isn't just the sum of your monthly software subscriptions. It's the billable hours your team wastes logging in and out of different accounts. It's the time spent manually compiling client reports ins...

If you’re still managing your newsletter ads in a spreadsheet, you know the feeling. It’s a chaotic mix of color-coded cells, endless email threads searching for creative assets, and the constant fear of double-booking a premium slot. This manual approach might work when you have one or two advertis...