You know your newsletter creates value, but putting a precise dollar amount on it can feel abstract. This uncertainty makes it difficult to justify your budget, plan for growth, or prove your program's ROI to stakeholders. It’s time to replace guesswork with confidence. This article is your practica...
The most insightful reports don’t start when you pull the numbers; they start long before you even hit send. If you want to generate better data, you have to be intentional about creating newsletters that give you something meaningful to measure. Think of every email not just as a broadcast, but as ...
Running a single newsletter is a job. Running a suite of them is a business. When you expand your offerings, you unlock powerful new ways to grow your audience and generate revenue. You can attract niche advertisers, launch premium paid subscriptions, and create a more stable financial foundation fo...
For many, reporting is a chore—a backward-looking task of compiling numbers to see what happened last month. But what if you treated it as your most powerful strategic tool? When you can see all your performance data in one place, you can uncover insights that are invisible when you’re looking at ea...
Trying to compare the performance of different brand newsletters without a unified view is a frustrating exercise in guesswork. You’re left pulling data from separate platforms, manually building reports, and hoping you can spot a meaningful trend in the noise. This lack of a single source of truth ...
In 2025, we shipped 100+ features and product capabilities, touching every part of the newsletter workflow, from how teams build and curate content, to how they manage audiences, monetize at scale, and send reliably across their tech stacks. Our customers are running complex programs across multiple...
The difference between a newsletter that stays a side project and one that becomes a real asset comes down to one word: systems. Growth and revenue don't happen by accident. They are the result of having a repeatable process for everything you do, from content creation and audience management to mon...
When engagement dips or delivery questions come up, you need facts, not guesses. Jumping between reports, exports, and ESP dashboards wastes time and rarely gives you the full story. Most teams end up piecing together data from multiple tools, hoping to reconstruct what actually happened. It’s slow,...
Many businesses treat their newsletter as a marketing channel—a way to promote other products or services. But what if the newsletter was the product? This shift in thinking is the foundation of a powerful and profitable media operation. Publications like Morning Brew and The Hustle have proven that...
Teams rely on Mailchimp to send newsletters, manage audiences, and measure performance. It’s the execution layer where newsletters reach the inbox and results are tracked. Before anything is sent, newsletters go through a preparation phase. Content is assembled, layouts are finalized, editorial deci...
In 2025, we shipped 100+ features and product capabilities, touching every part of the newsletter workflow, from how teams build and curate content, to how they manage audiences, monetize at scale, and send reliably across their tech stacks.
When engagement dips or delivery questions come up, you need facts, not guesses. Jumping between reports, exports, and ESP dashboards wastes time and rarely gives you the full story. Most teams end up piecing together data from multiple tools, hoping to reconstruct what actually happened. It’s slow, frustrating, and erodes confidence in your metrics. That’s why we built Activity Log to be a single, searchable record of every subscriber interaction.
Teams rely on Mailchimp to send newsletters, manage audiences, and measure performance. It’s the execution layer where newsletters reach the inbox and results are tracked. Before anything is sent, newsletters go through a preparation phase. Content is assembled, layouts are finalized, editorial decisions are reviewed, and monetized placements are approved, often across multiple people and tools. This is the phase Letterhead was built for.
