Let's talk about your tech stack. You wouldn't use a single tool to manage your company's finances, sales, and customer support, so why would you do it for your newsletter? The most successful publishers understand the power of using specialized tools for specific jobs. Your ESP is an expert at deli...

For many growing businesses, the newsletter program feels less like a well-oiled machine and more like a collection of disconnected parts. Your writers are in one system, your designers are in another, and your performance data lives somewhere else entirely. This chaos makes it difficult to maintain...

Think of your newsletter portfolio as an orchestra. Each brand is a different section—strings, brass, percussion—with its own unique part to play. As the conductor, your job is to make sure they all play in harmony to create a beautiful piece of music. But if you can only listen to one section at a ...

Your audience data is likely spread across a dozen different systems—your email service, your website analytics, your payment processor. This makes it nearly impossible to get a clear picture of who your readers are and what they truly care about. You can’t create personal experiences when your info...

Any newsletter operator has felt the chaos of the hours leading up to a deadline (especially if you're running multiple newsletters). You’ve got an hour left before the send, but you’re still scrambling to find one more article to curate, or a graphic is the wrong size. Maybe you were so rushed that...

Let’s be honest: the old way of creating newsletters was clunky. You’d spend hours perfecting a layout in Microsoft Publisher, export it as a PDF, and then use a completely separate tool to send it out. This multi-step process created friction and made it impossible to track performance effectively....

Think of your newsletter as a package you’re sending to a subscriber. Your sender reputation is your return address, email authentication is the official postage, and your content is the package itself. If the return address looks suspicious or the package seems tampered with, the postal service—in ...

Your team probably uses a handful of different tools to get your newsletters out the door. A document editor for writing, a spreadsheet for planning, a messaging app for approvals, and an email service provider for sending. While each tool does its job, the process is fragmented, inefficient, and pr...

You’ve worked hard to build a community that trusts your voice and values your perspective. This direct relationship with your audience is your most powerful asset, especially if you have a dedicated newsletter following. The next logical step is to create a value exchange that allows your most loya...

For many businesses, a newsletter is a line item under the marketing budget—a tool for engagement, but ultimately, a cost center. But what if you could flip that script? Turning your content program into a profitable part of the business is entirely possible, but it requires more than just great wri...