Sending the same email to every single person on your list is like trying to have one conversation with a thousand different people at once. You might say something that interests a few of them, but most will tune you out because the topic isn't relevant to them. This is why so many great newsletter...

Does your workflow involve hunting down feedback, deciphering vague comments, and trying to figure out if you’re looking at Newsletter_Draft_V4 or Newsletter_Draft_V4_FINAL? When your approval process is a tangled mess of email threads and last-minute messages, it’s easy for critical details to get ...

Managing ad campaigns across multiple newsletters can quickly become chaotic. Between inconsistent link tagging, manual data entry for reports, and juggling different sponsor requirements, it’s easy to get bogged down in administrative work. A disorganized approach not only wastes time but also lead...

It’s tempting to line up your newsletters and compare them side-by-side. Brand A has a 40% open rate, while Brand B has 25%. So, Brand A is better, right? Not necessarily. Comparing performance without context is like comparing apples to oranges—it doesn't tell you anything useful. A B2B tech public...

If you manage a newsletter program, your browser probably looks a lot like mine used to: one tab for your email platform, another for Google Analytics, a third for your CRM, and maybe a fourth for a messy spreadsheet you update by hand. You jump between them, trying to piece together a story about y...

Answering the question "How did our last email campaign do?" is simple. Answering "How is our entire email strategy impacting the business?" is a completely different challenge. When each brand’s performance data lives in its own separate world, you never get a clear, holistic view. You’re left comp...

You put too much work into building an email list and creating incredible content for it to go unseen by a large percentage of your list. For many senders, the silent killer that slowly drags down your email ROI is deliverability. It usually happens over time, making it easy to attribute declining e...

You don’t need a full-time deliverability consultant on your staff to keep your emails hitting inboxes. You can keep your reputation high and emails out of spam in just 30 minutes. These regular audits are critical because you’ll be able to diagnose dips in deliverability before they kill your engag...

Your newsletter is more than just content; it's a business. But managing it can feel like a chaotic puzzle of spreadsheets for ad tracking, a separate tool for sending, and another for analytics. This disjointed approach creates friction and makes it difficult to see the full picture of your revenue...

Your role as a newsletter creator is, at its heart, one of a curator. You sift through the noise to deliver valuable insights, stories, and resources directly to your audience. A newsletter affiliate program is a natural and effective way to get paid for that curation. Instead of just telling your r...