Digital marketing can be a tricky game. It sometimes feels as though the online world is evolving at far too fast a pace to keep up with, as trends come and go in the blink of an eye. But, in this ever-changing virtual arena, there is one old reliable that marketers can always count on: email.
Did you know that the first-ever email marketing blast was sent out in 1978 to 400 people, and resulted in $13 million in sales? Clearly, email has always been a phenomenally lucrative tool for those who know how to use it, and the same holds true today.
One of our customers had some questions for us about how to start selling newsletter ads in their up-and-coming email newsletter.
Why limit the scope of your advertising sales? If you put most of your time and energy into generating entry-level leads, then it's time to change things up a bit.
If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences, which in turn will get exposure to new brands, products, or services that give them value.
Are you tired of the same-old ways to make money online, e.g., blogs, affiliate marketing, or freelancing?
Email newsletters are a big deal, being the third most common form of content distribution after a company's website and social media. But, while the latter here are great for pulling in new people and upping interest in your business, they alone are unlikely to drive reader retention entirely like email is.
Looking to share your newsletter with new readers? Share it with us! Let us know if you have a great newsletter we should be reading.
We're so excited to launch Letterhead, a one-of-a-kind, all-in-one solution for growing and monetizing your email newsletter.
