Why limit the scope of your advertising sales? If you put most of your time and energy into generating entry-level leads, then it's time to change things up a bit.
By making the most of the latest technology, there is a way for you to sell all kinds of advertising on autopilot. In doing so, you can reroute your focus and invest more effort into improving performance and scaling your business.
Using self-service advertising, you will be able to broaden your horizons, reduce costs, and upsell the prospects who look to be most lucrative, all at the same time!
What Is Self-Service Advertising?
Self-service advertising allows you, the publisher, to cut out the middleman when selling ad space in your newsletter.
With a self-service advertising platform integrated into your existing workflows, your advertisers can place their ads, which you can review and approve at a time that suits you. Your sales team won't need to put valuable hours into working through unnecessary manual processes or negotiating. The advertiser has control over their ad and can place an order at any time of the day or night.
And, the best part is that, ultimately, you are still in charge. As long as you set yourself up on the right platform, you won't have to worry about losing control, even though your customers will be serving themselves!
The Benefits Of Self-Service Advertising
There are plenty of people who seem unconvinced when they first hear about self-service advertising. But, the fact of the matter is that you'll get a whole heap of benefits if you make the switch to self-service.
Here are five of the most significant benefits of self-service advertising, from freeing up time to improving leads generation.
Free Up Valuable Time
Time is one of the most valuable resources available to any businessperson. And, all too often, it feels as though there isn't enough of it. But, if you allow your prospective advertisers to navigate the ad-buying process themselves, you'll free up time that could be spent on something else.
This is particularly useful when it comes to lower-budget advertisers. You see, while you do need those smaller spenders, it can be frustrating to dedicate as much time to securing an ad sale with them as you do to the more profitable prospects.
By introducing an efficient, streamlined process by which advertisers can place their ads (subject to approval by you, of course), you can increase your sales without having to invest a ton of additional time. Just think of what you can achieve with the extra hours at your disposal!
Introducing self-service advertising also helps to make more time for the advertisers. This, in turn, makes placing ads with you look even more attractive.
Reduce Overall Costs
Every business has a budget. So, to make yours work at its very best, you need to find ways to optimize and scale performance, all while keeping costs low. With self-service advertising, getting that balance right is easy.
Allowing you to sell a wider variety of ads on a single, automated platform, you can bring in more advertisers at a lower overall cost to your business. Whether your prospective advertisers want to place house listings or invest in more traditional classified ad space, self-service advertising will allow them to choose and at no additional cost to you.
Self-service advertising also allows you to keep making money even when your organization powers down for the day. With advertisers able to access the self-service platform at all hours of the day, seven days a week, your business can make money in its sleep.
Monetize Your Existing Audience
With all the extra time and money you'll have to play with once you introduce self-service advertising, you'll be able to invest more energy into increasing your income in other ways. Your existing audience is one of the best places to start.
When you have an audience already invested in your output, it only makes sense to monetize those regular readers. Think of it this way: if you give enough people value with your newsletter, then you should be able to get value out of them, too.
And there are loads of ways for you to do just that. From bringing in affiliate links to creating premium content and finding sponsors for your newsletter, there are so many options for you to make the most of your ready-made audience.
When you don't have to concentrate your energies on constantly engaging prospective leads and building relationships with new advertisers, the world is your oyster!
Improve Leads Generation
It's important to keep generating entry-level leads. However, it can be challenging to do that when there are other, more high-stakes things to think about, making prioritizing a bit of a nightmare.
Thankfully, when you introduce self-service advertising, there's no need to sacrifice one thing for the other. With the right platform, leads generation becomes something that happens in the background while you get on with more lucrative matters.
By allowing advertisers to place and purchase ad space themselves, you can attract new leads with minimal effort. And, not only will you bring in new leads, you'll attract more of them, as well.
Being able to place ads with ease will be very attractive to plenty of your prospects. So, let more leads work their way into your pipeline. You never know who might become a more significant customer further down the line.
Scale Your Newsletter
Self-service newsletter advertising doesn't just have a positive effect on how your business runs and makes money. It can also impact the newsletter's performance in which the ads eventually go, so long as you do it in the right way.
Remember that, with the right platform, you get the final say over what does and does not end up in your newsletter. The advertisers might have control over the ads they want to place, but you oversee whether they make the cut. So, if you only wish for quality ads that will integrate well with your content, you can make that happen.
This means that you can retain and even improve the quality of your newsletter with self-service advertising! And any contribution to quality is going to improve performance.
There are also benefits to finding a platform that will integrate self-service ads seamlessly into your existing workflows. By making the process of finding advertisers more straightforward, you can focus on enhancing the scalability of your newsletter.
Why Should I Introduce Self-Service Advertising?
There is so much to get excited about with self-service advertising. Not least the opportunities it affords you to free up time, make more money, and improve your organization's performance in several areas.
Just keep in mind that self-service advertising is only as effective as the platform it runs on. So, it's vital that you find the right services for your business.
At Letterhead, we understand that ease of use and ultimate control is crucial. So, our platform is designed to help you make the best use of your resources without compromising the quality of the advertisements placed.
We also include a 30-day, risk-free trial period, as well as team training and full-service onboarding. When you work with us, we want you to know that you'll be well set up to make the most of everything that self-service advertising has to offer.