One of the biggest challenges in any ABM program is knowing which accounts are actually ready for a sales conversation. You can spend months targeting a company with no way of knowing if your message is resonating. This is where your newsletter becomes more than just a communication tool—it becomes ...
If you're selling newsletter ads with a mix of email threads, a color-coded spreadsheet, and a bit of luck, you're not alone. This manual approach works when you're just starting, but it doesn't scale. It leads to double-bookings, missed deadlines, and a process that feels more chaotic than professi...
Think of your newsletter program like an airport. Your content is the fleet of planes, and your subscribers are the passengers. But who’s in the control tower managing all the arrivals and departures of your ad campaigns? Without a central system, you’re risking chaos. This is precisely the role tha...
If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences,...
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When Tina Nacrelli sent out her first email marketing campaign for her newly launched company, she wasn't sure what to expect. It was for a live webinar by C4CM, the online education company she had recently founded. Would anyone register for an event hosted by a company they had never heard of? Muc...
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When Matt Kanner acquired PortsmouthNH.com in 2016, he saw an opportunity to transform how locals and tourists engaged with the Seacoast region's vibrant arts and culture scene. Based on his journalism background and passion for the community, Kanner has grown the site into a go-to resource for ever...
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A decade ago, as a college student, Destiny Jones started Matic Cosmetics (originally called Lipmatic) with a simple yet powerful mission: to create high-quality, organic lip glosses that made people feel good - both about how they looked on the outside and who they were on the inside. "I wanted to ...
Email newsletters are a pivotal tool for media publishers in the rapidly evolving digital media landscape. Understanding how to leverage them effectively for revenue generation is crucial. Here, we explore the key strategies for monetizing email newsletters, offering insights and actionable tips for...
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I was recently captivated by Jules Terpak's video essay on TikTok Edits – a trend reshaping how content is consumed and appreciated. This video wasn't just a walkthrough of a social media trend – it was a masterclass in understanding deeper user engagement and content creation for today's fast-paced...
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Before we jump into the topic of using curated content for newsletters, let's first acknowledge the importance of this marketing strategy. In today's fast-paced digital world, newsletters have become crucial to any successful marketing campaign. They offer businesses direct communication with their ...
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Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
Think of your newsletter program like an airport. Your content is the fleet of planes, and your subscribers are the passengers. But who’s in the control tower managing all the arrivals and departures of your ad campaigns? Without a central system, you’re risking chaos. This is precisely the role that newsletter ad management software plays. It acts as your operational command center, giving you a clear view of your entire ad inventory. It helps you schedule campaigns, ensure the right ad gets to the right audience, and track performance from a single dashboard. It brings order and efficiency to your monetization efforts, letting you focus on creating great content.
If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences, which in turn will get exposure to new brands, products, or services that give them value.
When Tina Nacrelli sent out her first email marketing campaign for her newly launched company, she wasn't sure what to expect. It was for a live webinar by C4CM, the online education company she had recently founded. Would anyone register for an event hosted by a company they had never heard of?
When Matt Kanner acquired PortsmouthNH.com in 2016, he saw an opportunity to transform how locals and tourists engaged with the Seacoast region's vibrant arts and culture scene. Based on his journalism background and passion for the community, Kanner has grown the site into a go-to resource for everything happening in Portsmouth and beyond.
A decade ago, as a college student, Destiny Jones started Matic Cosmetics (originally called Lipmatic) with a simple yet powerful mission: to create high-quality, organic lip glosses that made people feel good - both about how they looked on the outside and who they were on the inside. "I wanted to have a brand that resonated with people like me and was made to feel inclusive," Jones recalls of those early days.
I was recently captivated by Jules Terpak's video essay on TikTok Edits – a trend reshaping how content is consumed and appreciated. This video wasn't just a walkthrough of a social media trend – it was a masterclass in understanding deeper user engagement and content creation for today's fast-paced world.
Before we jump into the topic of using curated content for newsletters, let's first acknowledge the importance of this marketing strategy. In today's fast-paced digital world, newsletters have become crucial to any successful marketing campaign. They offer businesses direct communication with their audience, allowing them to build relationships, increase brand awareness, and drive revenue.
