Does your workflow involve hunting down feedback, deciphering vague comments, and trying to figure out if you’re looking at Newsletter_Draft_V4 or Newsletter_Draft_V4_FINAL? When your approval process is a tangled mess of email threads and last-minute messages, it’s easy for critical details to get ...
Managing ad campaigns across multiple newsletters can quickly become chaotic. Between inconsistent link tagging, manual data entry for reports, and juggling different sponsor requirements, it’s easy to get bogged down in administrative work. A disorganized approach not only wastes time but also lead...
It’s tempting to line up your newsletters and compare them side-by-side. Brand A has a 40% open rate, while Brand B has 25%. So, Brand A is better, right? Not necessarily. Comparing performance without context is like comparing apples to oranges—it doesn't tell you anything useful. A B2B tech public...
If you manage a newsletter program, your browser probably looks a lot like mine used to: one tab for your email platform, another for Google Analytics, a third for your CRM, and maybe a fourth for a messy spreadsheet you update by hand. You jump between them, trying to piece together a story about y...
Answering the question "How did our last email campaign do?" is simple. Answering "How is our entire email strategy impacting the business?" is a completely different challenge. When each brand’s performance data lives in its own separate world, you never get a clear, holistic view. You’re left comp...
Your newsletter is more than just content; it's a business. But managing it can feel like a chaotic puzzle of spreadsheets for ad tracking, a separate tool for sending, and another for analytics. This disjointed approach creates friction and makes it difficult to see the full picture of your revenue...
Your role as a newsletter creator is, at its heart, one of a curator. You sift through the noise to deliver valuable insights, stories, and resources directly to your audience. A newsletter affiliate program is a natural and effective way to get paid for that curation. Instead of just telling your r...
Let’s be honest: calculating the return on your newsletter can feel like trying to solve a puzzle with missing pieces. A customer rarely sees one ad, clicks, and buys. Their journey is a winding path of social media posts, website visits, and multiple emails. This complexity makes attribution a real...
When you first start selling ads, you’re a salesperson. But as you grow, you need to become an operator. The reality of scaling newsletter ad sales is that it’s less about crafting the perfect pitch and more about building an efficient machine. How do you manage five, ten, or twenty advertisers at o...
If you’re running more than one newsletter, you know the complexity multiplies with each new publication. Every newsletter has its own content schedule, audience demographics, and roster of advertisers. Trying to manage ad inventory and performance across a growing portfolio with manual tools is a r...
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Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
Let’s be honest: calculating the return on your newsletter can feel like trying to solve a puzzle with missing pieces. A customer rarely sees one ad, clicks, and buys. Their journey is a winding path of social media posts, website visits, and multiple emails. This complexity makes attribution a real challenge, leaving many teams guessing which efforts truly deserve credit for a sale. But it doesn’t have to be that complicated. By setting up the right systems, you can bring clarity to the chaos. This guide breaks down the process of measuring ROI on newsletter advertising into clear, manageable steps, helping you get an accurate picture of your performance.
