Let’s be honest: creating a newsletter that people actually want to read is a challenge. It’s easy to fall into a rut of sending the same generic updates, only to see your open rates slowly decline. The solution is to stop thinking about what you want to say and start focusing on what your audience ...
Many publishers think scaling their ad revenue is just about finding more advertisers. In reality, it’s a comprehensive strategy that touches every part of your newsletter business. It involves intentionally growing your subscriber base, choosing the right ad formats, pricing your inventory with con...
Let’s be honest: a collection of different tools is not a system. Using a basic email sender, a separate project management app, and shared documents might work for a while, but as your newsletter portfolio grows, the gaps between those tools become major points of friction. Information gets lost, c...
When you build a house, you don't just start nailing boards together. You start with a blueprint. That blueprint ensures the foundation is solid, the walls are straight, and you can add a second story later without the whole thing collapsing. The same principle applies to your business. As you add m...
You know your newsletter creates value, but putting a precise dollar amount on it can feel abstract. This uncertainty makes it difficult to justify your budget, plan for growth, or prove your program's ROI to stakeholders. It’s time to replace guesswork with confidence. This article is your practica...
The most insightful reports don’t start when you pull the numbers; they start long before you even hit send. If you want to generate better data, you have to be intentional about creating newsletters that give you something meaningful to measure. Think of every email not just as a broadcast, but as ...
Running a single newsletter is a job. Running a suite of them is a business. When you expand your offerings, you unlock powerful new ways to grow your audience and generate revenue. You can attract niche advertisers, launch premium paid subscriptions, and create a more stable financial foundation fo...
For many, reporting is a chore—a backward-looking task of compiling numbers to see what happened last month. But what if you treated it as your most powerful strategic tool? When you can see all your performance data in one place, you can uncover insights that are invisible when you’re looking at ea...
Trying to compare the performance of different brand newsletters without a unified view is a frustrating exercise in guesswork. You’re left pulling data from separate platforms, manually building reports, and hoping you can spot a meaningful trend in the noise. This lack of a single source of truth ...
In 2025, we shipped 100+ features and product capabilities, touching every part of the newsletter workflow, from how teams build and curate content, to how they manage audiences, monetize at scale, and send reliably across their tech stacks. Our customers are running complex programs across multiple...
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Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
In 2025, we shipped 100+ features and product capabilities, touching every part of the newsletter workflow, from how teams build and curate content, to how they manage audiences, monetize at scale, and send reliably across their tech stacks.
