Client trust is the foundation of any successful agency. But that trust is fragile. It can be eroded by simple mistakes like sending a campaign to the wrong list, inconsistent branding, or messy reporting that fails to show your true value. Many of these risks stem from using an email tool that wasn...
In a world of automated messages and faceless corporations, your newsletter is a powerful tool for building a genuine human connection. It’s your direct line to your audience, offering a chance to share your story, showcase your personality, and create a real community. But to do that, your content ...
If you’re managing multiple newsletters, you know the chaos that comes with disconnected tools and inconsistent workflows. Juggling content approvals, ad placements, and performance tracking across different platforms is a recipe for burnout. The good news is that the right technology can solve this...
The inbox is a personal space. Showing up there consistently with content that helps, informs, or entertains is how you turn a subscriber into a loyal advocate for your brand. While other channels shout for attention, a newsletter allows for a quieter, more meaningful conversation. It’s your opportu...
Behind every great newsletter is a system that makes it all possible. But often, that system is plagued by common headaches like messy subscriber data, poor deliverability, and inconsistent workflows that lead to burnout. The right platform should solve these problems, not create new ones. It should...
When you’re running a single newsletter, your needs are simple. But the moment you add a second, third, or fourth brand to your portfolio, the complexity multiplies. Suddenly, you’re drowning in separate logins, wrestling with inconsistent templates, and trying to track performance in a dozen differ...
The days of judging a newsletter’s success by its open rate are over. Today, it’s about building a sustainable business. This requires a platform that does far more than just send emails. It needs to seamlessly manage payments, streamline ad placements, and provide clear analytics that connect your ...
Are you creating fantastic content but seeing disappointing open rates? Do you have a feeling your carefully crafted newsletters are ending up in the spam folder? You’re not alone. This is one of the most frustrating challenges for publishers and brands, and the root cause is almost always deliverab...
For many teams, newsletters and websites have lived in separate worlds. You publish a post on your WordPress site, then copy the link, image, and summary into Letterhead to share it with your readers. Over time, that manual work adds up, especially if you run multiple channels or sites, making it in...
If you think an event newsletter is just a fancy invitation, think again—especially in the B2B world. While a consumer-focused email might hype up a flash sale, a B2B event newsletter has a much bigger job. It’s not just selling a ticket; it’s building a professional relationship and proving an even...
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Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
For many teams, newsletters and websites have lived in separate worlds.
