Digital marketing can be a tricky game. It sometimes feels as though the online world is evolving at far too fast a pace to keep up with, as trends come and go in the blink of an eye. But, in this ever-changing virtual arena, there is one old reliable that marketers can always count on: email.
Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
Did you know that the first-ever email marketing blast was sent out in 1978 to 400 people, and resulted in $13 million in sales? Clearly, email has always been a phenomenally lucrative tool for those who know how to use it, and the same holds true today.
One of our customers had some questions for us about how to start selling newsletter ads in their up-and-coming email newsletter.
How S. Mitra Kalita Created A Newsletter To Help Her Neighborhood During the Pandemic
Why limit the scope of your advertising sales? If you put most of your time and energy into generating entry-level leads, then it's time to change things up a bit.
If you’re thinking of monetizing your email newsletter, then you might want to consider looking for sponsors. Securing a good sponsorship deal can be beneficial for everyone involved. For you, of course, it will mean generating revenue. For your sponsors, it will mean access to ready-made audiences, which in turn will get exposure to new brands, products, or services that give them value.