The 1440 Newsletter has emerged as one of the fastest-growing independent news publications in the country, landing in 4.5 million inboxes every morning (per their daily email). The founders, Tim Huelskamp and Andrew Steigerwald, built it without big media backing or heavy VC money. Instead, they fo...

A buyer persona is a description of your perfect customer. For a newsletter creator, this means figuring out the avatar of your ideal subscriber. Buyer personas often include: Demographic data (age, race, gender) Behaviors (brand preferences, purchasing process) Psychographic data (values, interests...

If you’re running a newsletter program, you know the operational headaches are real. Juggling content calendars in spreadsheets, managing ad inventory in a separate tool, and wrestling with clunky editors can make the entire process feel inefficient and scattered. These small points of friction add ...

A growing sponsorship program often feels like conducting an orchestra with musicians scattered across different rooms. Your ad inventory lives in one spreadsheet, sponsor communications are buried in your inbox, and performance data is stuck inside your email platform. Without a central place to se...

There’s a limit to how much your business can grow when your operations are tangled. Juggling multiple client newsletters across different platforms creates friction that slows everyone down. Your team spends more time on administrative tasks than on high-impact work, and onboarding a new client fee...

When your newsletter evolves from a creative project into a real business, the tools you need change dramatically. Suddenly, it’s not just about writing and sending. You’re managing ad sales, tracking subscription revenue, and coordinating team workflows. A simple email tool just can’t keep up. You ...

Many publishers start with a simple tool that just sends emails. It works well enough at first, but soon you hit a ceiling. You want to sell ads, offer premium subscriptions, or launch a digital product, and you find yourself patching together a messy system of different apps that don’t talk to each...

Let's talk about your tech stack. You wouldn't use a single tool to manage your company's finances, sales, and customer support, so why would you do it for your newsletter? The most successful publishers understand the power of using specialized tools for specific jobs. Your ESP is an expert at deli...

For many growing businesses, the newsletter program feels less like a well-oiled machine and more like a collection of disconnected parts. Your writers are in one system, your designers are in another, and your performance data lives somewhere else entirely. This chaos makes it difficult to maintain...

Think of your newsletter portfolio as an orchestra. Each brand is a different section—strings, brass, percussion—with its own unique part to play. As the conductor, your job is to make sure they all play in harmony to create a beautiful piece of music. But if you can only listen to one section at a ...