A laptop and notebook used to create a brand governance plan for a company newsletter.

A Guide to Newsletter Brand Governance

For the teams creating newsletters every day, ambiguity is the enemy of speed and quality. Constantly asking, “Is this the right logo?” or “Does this sound on-brand?” slows down the entire production process and adds unnecessary stress. A great brand strategy shouldn’t feel like a set of restrictive...

The Complete Guide to Email Newsletter Image Dimensions

When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start. Thankfully, tools like Canva and email platforms that can optimize your email images based on screen size have made it easier to get it right. Even wit...

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