Your first newsletter was a hit. Now, you’re ready to expand, launching new publications to serve niche segments of your growing audience. It’s a fantastic strategy for deepening reader loyalty, but it often comes with a hidden cost: operational chaos. Suddenly, you’re juggling separate content cale...

Your first newsletter was a hit. Engagement was high, the audience grew, and it became a core part of your content strategy. The logical next step was to launch another, and then another, to serve different segments of your audience. But now, your team is drowning in a sea of spreadsheets, scattered...

Choosing a newsletter platform can feel like you're trying to assemble a car from parts you bought at five different stores. You need a writer, an email sender, an analytics tool, and a payment processor, and getting them all to work together is a huge headache. At Letterhead, we know this problem f...

Many creators believe you need tens of thousands of subscribers before you can even think about sponsorships. That’s simply not true. A small, highly engaged audience in a specific niche can be incredibly valuable to the right brand. The key isn’t just the size of your list, but the strength of your...

What worked for one newsletter will break when you try to manage ten. The ad-hoc processes, spreadsheet trackers, and last-minute approvals that got you started will quickly become your biggest bottlenecks. The key to expanding without the chaos is to stop thinking in terms of individual tasks and s...

beehiiv and Letterhead both power newsletter publishing, but they are built for very different stages of scale. beehiiv is an all-in-one newsletter platform designed for creators and small media teams managing up to 10 newsletters. Letterhead is enterprise-grade newsletter infrastructure for publish...

Running a newsletter without a financial plan is like starting a road trip with no map. You might be moving, but you have no idea if you’re heading toward your destination. This is where strategic planning comes in. When you forecast newsletter revenue, you create a clear roadmap for your publicatio...

That feeling of your newsletter operation straining at the seams is a good problem to have. It means you’re growing. But it also means the ad-hoc process that got you here is reaching its limit. Suddenly, you’re dealing with version control issues, inconsistent brand voice, and one person acting as ...

The 1440 Newsletter has emerged as one of the fastest-growing independent news publications in the country, landing in 4.5 million inboxes every morning (per their daily email). The founders, Tim Huelskamp and Andrew Steigerwald, built it without big media backing or heavy VC money. Instead, they fo...

A buyer persona is a description of your perfect customer. For a newsletter creator, this means figuring out the avatar of your ideal subscriber. Buyer personas often include: Demographic data (age, race, gender) Behaviors (brand preferences, purchasing process) Psychographic data (values, interests...