Newsletters are fast taking over the email scene, and are becoming one of the most popular types of content on the entire internet. Let’s assume that you’ve picked a niche, ideally something that you enjoy and can write about with some level of expertise. You believe there’s a substantial enough aud...
If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. However, the majority of the emails you get are likely on the shorter side. Why is that, and is that optimal? First, let’s start with what many email companies have found in their stud...
Whether you’re creating a newsletter content strategy from scratch or need to spice up your stale emails, we have plenty of ideas for you. We’ll start by covering ideas for more newsletter-style emails and then dive into regular, old-school emails usually sent by companies with their own products or...
Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea. However, most of the popular newsletters that have launched in recent years follow a similar content...
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It’s time. You’re ready to monetize your newsletter! It’s an incredible feeling that you’ve built a brand so good that others are willing to pay to be associated with you. Of course, there are a few different newsletter business models for creating revenue, but perhaps the most common and best under...
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Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter? It’s vital to answer this question effectively for your business. After all, let’s say that you’re sending emails to 50,000 people and have a 25% open rate—or ...
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You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful. Articles like how the 1440 ...
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Email may be an old medium for sending messages to subscribers, but it’s never been more relevant than it is now. Its latest iteration is newsletter-style content, where the email is the main attraction. Rather than focusing on getting readers to the next step in a sales funnel, the newsletter is th...
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Cameron Smith is the Head of Growth at Letterhead, where he helps newsletter creators—from solo operators to enterprise publishers—grow their audiences and revenue through smarter marketing and monetization tactics. Before joining Letterhead, he scaled multiple SaaS companies and led editorial teams at a major digital media network. His work blends technical know-how with audience empathy, drawing on 12+ years of experience across email, content, and performance marketing. He frequently writes about newsletter growth, media business models, and the future of creator monetization. When he's not diving into metrics, Cameron enjoys writing fiction and discovering new coffee roasters.
Newsletters are fast taking over the email scene, and are becoming one of the most popular types of content on the entire internet.
If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously.
Whether you’re creating a newsletter content strategy from scratch or need to spice up your stale emails, we have plenty of ideas for you.
Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea.
It’s time. You’re ready to monetize your newsletter! It’s an incredible feeling that you’ve built a brand so good that others are willing to pay to be associated with you.
Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter?
You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful.
Email may be an old medium for sending messages to subscribers, but it’s never been more relevant than it is now. Its latest iteration is newsletter-style content, where the email is the main attraction. Rather than focusing on getting readers to the next step in a sales funnel, the newsletter is the value proposition.
