Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter?

You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful. 

Email may be an old medium for sending messages to subscribers, but it’s never been more relevant than it is now. Its latest iteration is newsletter-style content, where the email is the main attraction. Rather than focusing on getting readers to the next step in a sales funnel, the newsletter is the value proposition.