--- title: Blog | Letterhead | Cameron Smith (2) description: Cameron Smith is the Head of Growth at Letterhead, where he helps newsletter creators—from solo operators to enterprise publishers—grow their audiences and revenue through smarter marketing and monetization tactics. Before joining Letterhead, he scaled multiple SaaS companies and led editorial teams at a major digital media network. His work blends technical know-how with audience empathy, drawing on 12+ years of experience across email, content, and performance marketing. He frequently writes about newsletter growth, media business models, and the future of creator monetization. When he's not diving into metrics, Cameron enjoys writing fiction and discovering new coffee roasters. (2) image: https://blog.tryletterhead.com/hubfs/Longer%20Copy%20Posts%20Template%201.png --- [![Letterhead logo](https://blog.tryletterhead.com/hubfs/Letterhead_Light_2025/logo.svg "Letterhead logo")](http://www.tryletterhead.com) - Platform - [Platform Overview Create, collaborate, and manage newsletter content across teams and brands](http://www.tryletterhead.com/platform) - [Production Build brand-safe newsletters with automated content ingestion and flexible templates](http://www.tryletterhead.com/newsletter-production) - [Portfolio Manage brands, teams, templates, and newsletter performance in one place](http://www.tryletterhead.com/multi-newsletter-management) - [Insights Work smarter with views on performance, cohorts, and content effectiveness](http://www.tryletterhead.com/newsletter-analytics) - [Monetization Plan, place, and report on internal CTAs and paid sponsor campaigns](http://www.tryletterhead.com/newsletter-monetization) - [Integrations Connect Letterhead with your existing tech stack](http://www.tryletterhead.com/integrations) - Resources - [Blog Exploring the future of newsletters with guides, best practices, and inspiration.](http://www.tryletterhead.com/blog) - [Compare See how Letterhead complements and compares to other tools.](http://www.tryletterhead.com/comparison) - [Support Guides, answers, and expert help when you need it.](https://help.tryletterhead.com/) - [What's New Learn about the latest product updates in Letterhead.](http://www.tryletterhead.com/updates) - Company - [About Us We’re a platform built for newsletter makers, designed to simplify operations and unlock the full potential of every edition.](http://www.tryletterhead.com/about) - [Careers Check out open roles and join us on our important mission!](https://ats.rippling.com/letterhead/jobs) [Login](https://app.tryletterhead.com/) [Get Started](http://www.tryletterhead.com/demo) - [Home](https://tryletterhead.com/) - [Blog](https://blog.tryletterhead.com/blog) - Cameron Smith [![](https://blog.tryletterhead.com/hubfs/pexels-ivan-samkov-5428999%201.png)](https://blog.tryletterhead.com/blog/how-often-should-you-send-a-newsletter) - [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) #### [How Often Should You Send a Newsletter?](https://blog.tryletterhead.com/blog/how-often-should-you-send-a-newsletter) Newsletters are fast taking over the email scene, and are becoming one of the most popular types of content on the entire internet. Let’s assume that you’ve picked a niche, ideally something that you enjoy and can write about with some level of expertise. You believe there’s a substantial enough aud... [![](https://blog.tryletterhead.com/hubfs/pexels-marta-klement-636760-1438081.jpg)](https://blog.tryletterhead.com/blog/whats-the-ideal-length-for-an-email-newsletter) - [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) - [How To](https://blog.tryletterhead.com/blog/tag/how-to) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) #### [What’s the Ideal Length for an Email Newsletter?](https://blog.tryletterhead.com/blog/whats-the-ideal-length-for-an-email-newsletter) If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. However, the majority of the emails you get are likely on the shorter side. Why is that, and is that optimal? First, let’s start with what many email companies have found in their stud... [![](https://blog.tryletterhead.com/hubfs/pexels-karolina-grabowska-7680216.jpg)](https://blog.tryletterhead.com/blog/58-creative-newsletter-ideas-that-keep-subscribers-reading) - [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) - [How To](https://blog.tryletterhead.com/blog/tag/how-to) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) - [Newsetter Platforms](https://blog.tryletterhead.com/blog/tag/newsetter-platforms) #### [58 Creative Newsletter Ideas that Keep Subscribers Reading](https://blog.tryletterhead.com/blog/58-creative-newsletter-ideas-that-keep-subscribers-reading) Whether you're developing a content strategy for a new publication or refreshing an existing one, finding creative newsletter ideas is key to keeping subscribers engaged. This list covers both modern, publisher-style content formats and traditional email marketing tactics used by major brands. These... [![newsletter essentials](https://blog.tryletterhead.com/hubfs/Case%20Study%20Guides-3.jpg)](https://blog.tryletterhead.com/blog/what-to-include-in-a-newsletter-the-5-essential-elements) - [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) - [How To](https://blog.tryletterhead.com/blog/tag/how-to) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) #### [What to Include in a Newsletter: The 5 Essential Elements](https://blog.tryletterhead.com/blog/what-to-include-in-a-newsletter-the-5-essential-elements) Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea. However, most of the popular newsletters that have launched in recent years follow a similar content... [![find sponsors for your newsletter banner](https://blog.tryletterhead.com/hubfs/Case%20Study%20Guides%20(5).jpg)](https://blog.tryletterhead.com/blog/proven-methods-to-secure-sponsors-for-your-email-newsletter) - [Monetize Newsletter](https://blog.tryletterhead.com/blog/tag/monetize-newsletter) - [Monetize](https://blog.tryletterhead.com/blog/tag/monetize) - [Sponsors](https://blog.tryletterhead.com/blog/tag/sponsors) - [How To](https://blog.tryletterhead.com/blog/tag/how-to) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) - [sell ads](https://blog.tryletterhead.com/blog/tag/sell-ads) - [Newsletter Advertisement](https://blog.tryletterhead.com/blog/tag/newsletter-advertisement) #### [Proven Methods to Secure Sponsors for Your Email Newsletter](https://blog.tryletterhead.com/blog/proven-methods-to-secure-sponsors-for-your-email-newsletter) It’s time. You’re ready to monetize your newsletter! It’s an incredible feeling that you’ve built a brand so good that others are willing to pay to be associated with you. Of course, there are a few different newsletter business models for creating revenue, but perhaps the most common and best under... [![newsletter send time graphics](https://blog.tryletterhead.com/hubfs/Case%20Study%20Guides%20(2)-3.jpg)](https://blog.tryletterhead.com/blog/when-are-the-best-times-to-send-an-email-newsletter) - [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) - [How To](https://blog.tryletterhead.com/blog/tag/how-to) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) #### [When Are the Best Times to Send an Email Newsletter?](https://blog.tryletterhead.com/blog/when-are-the-best-times-to-send-an-email-newsletter) Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter? It’s vital to answer this question effectively for your business. After all, let’s say that you’re sending emails to 50,000 people and have a 25% open rate—or ... [![blueprint graphic](https://blog.tryletterhead.com/hubfs/Case%20Study%20Guides%20(11).png)](https://blog.tryletterhead.com/blog/8-steps-to-create-an-engaging-newsletter-content-strategy) - [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) - [How To](https://blog.tryletterhead.com/blog/tag/how-to) - [Guides](https://blog.tryletterhead.com/blog/tag/guides) - [Branding](https://blog.tryletterhead.com/blog/tag/branding) - [Content Curation](https://blog.tryletterhead.com/blog/tag/content-curation) #### [8 Steps to Create an Engaging Newsletter Content Strategy ](https://blog.tryletterhead.com/blog/8-steps-to-create-an-engaging-newsletter-content-strategy) You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful. Articles like how the 1440 ... [![common newsletter business model graphic](https://blog.tryletterhead.com/hubfs/Howto%20Autocurate%20links%20with%20zapier-letterhead-youtubethumb%20(1)-1.png)](https://blog.tryletterhead.com/blog/7-common-newsletter-business-models-which-makes-sense-for-you) #### [7 Common Newsletter Business Models: Which Makes Sense for You? ](https://blog.tryletterhead.com/blog/7-common-newsletter-business-models-which-makes-sense-for-you) Email may be an old medium for sending messages to subscribers, but it’s never been more relevant than it is now. Its latest iteration is newsletter-style content, where the email is the main attraction. Rather than focusing on getting readers to the next step in a sales funnel, the newsletter is th... [1](https://blog.tryletterhead.com/blog/author/cameron-smith) [2](https://blog.tryletterhead.com/blog/author/cameron-smith/page/2) Posts by: ## Cameron Smith Cameron Smith is the Head of Growth at Letterhead, where he helps newsletter creators—from solo operators to enterprise publishers—grow their audiences and revenue through smarter marketing and monetization tactics. Before joining Letterhead, he scaled multiple SaaS companies and led editorial teams at a major digital media network. His work blends technical know-how with audience empathy, drawing on 12+ years of experience across email, content, and performance marketing. He frequently writes about newsletter growth, media business models, and the future of creator monetization. When he's not diving into metrics, Cameron enjoys writing fiction and discovering new coffee roasters. [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) [Guides](https://blog.tryletterhead.com/blog/tag/guides) ### [How Often Should You Send a Newsletter?](https://blog.tryletterhead.com/blog/how-often-should-you-send-a-newsletter) Newsletters are fast taking over the email scene, and are becoming one of the most popular types of content on the entire internet. [Read More](https://blog.tryletterhead.com/blog/how-often-should-you-send-a-newsletter) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) [How To](https://blog.tryletterhead.com/blog/tag/how-to) [Guides](https://blog.tryletterhead.com/blog/tag/guides) [featured](https://blog.tryletterhead.com/blog/tag/featured) ### [What’s the Ideal Length for an Email Newsletter?](https://blog.tryletterhead.com/blog/whats-the-ideal-length-for-an-email-newsletter) If you’ve studied email marketing—or even opened an email—you know that the length of emails can vary tremendously. [Read More](https://blog.tryletterhead.com/blog/whats-the-ideal-length-for-an-email-newsletter) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) [How To](https://blog.tryletterhead.com/blog/tag/how-to) [Guides](https://blog.tryletterhead.com/blog/tag/guides) [Newsetter Platforms](https://blog.tryletterhead.com/blog/tag/newsetter-platforms) ### [58 Creative Newsletter Ideas that Keep Subscribers Reading](https://blog.tryletterhead.com/blog/58-creative-newsletter-ideas-that-keep-subscribers-reading) Whether you're developing a content strategy for a new publication or refreshing an existing one, finding creative newsletter ideas is key to keeping subscribers... [Read More](https://blog.tryletterhead.com/blog/58-creative-newsletter-ideas-that-keep-subscribers-reading) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) [How To](https://blog.tryletterhead.com/blog/tag/how-to) [Guides](https://blog.tryletterhead.com/blog/tag/guides) ### [What to Include in a Newsletter: The 5 Essential Elements](https://blog.tryletterhead.com/blog/what-to-include-in-a-newsletter-the-5-essential-elements) Newsletters come in all shapes and sizes, but perhaps you’re not totally sure what you should include in yours. Some (older) newsletters are often more free-flowing and centered around a single idea. [Read More](https://blog.tryletterhead.com/blog/what-to-include-in-a-newsletter-the-5-essential-elements) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [Monetize Newsletter](https://blog.tryletterhead.com/blog/tag/monetize-newsletter) [Monetize](https://blog.tryletterhead.com/blog/tag/monetize) [Sponsors](https://blog.tryletterhead.com/blog/tag/sponsors) [How To](https://blog.tryletterhead.com/blog/tag/how-to) [Guides](https://blog.tryletterhead.com/blog/tag/guides) [sell ads](https://blog.tryletterhead.com/blog/tag/sell-ads) [Newsletter Advertisement](https://blog.tryletterhead.com/blog/tag/newsletter-advertisement) ### [Proven Methods to Secure Sponsors for Your Email Newsletter](https://blog.tryletterhead.com/blog/proven-methods-to-secure-sponsors-for-your-email-newsletter) It’s time. You’re ready to monetize your newsletter! It’s an incredible feeling that you’ve built a brand so good that others are willing to pay to be associated with you. [Read More](https://blog.tryletterhead.com/blog/proven-methods-to-secure-sponsors-for-your-email-newsletter) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) [How To](https://blog.tryletterhead.com/blog/tag/how-to) [Guides](https://blog.tryletterhead.com/blog/tag/guides) ### [When Are the Best Times to Send an Email Newsletter?](https://blog.tryletterhead.com/blog/when-are-the-best-times-to-send-an-email-newsletter) Let’s tackle the ever-elusive question that every email marketer has asked at some point: when is the best time to send an email newsletter? [Read More](https://blog.tryletterhead.com/blog/when-are-the-best-times-to-send-an-email-newsletter) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [Newsletter Business](https://blog.tryletterhead.com/blog/tag/newsletter-business) [How To](https://blog.tryletterhead.com/blog/tag/how-to) [Guides](https://blog.tryletterhead.com/blog/tag/guides) [Branding](https://blog.tryletterhead.com/blog/tag/branding) [Content Curation](https://blog.tryletterhead.com/blog/tag/content-curation) ### [8 Steps to Create an Engaging Newsletter Content Strategy ](https://blog.tryletterhead.com/blog/8-steps-to-create-an-engaging-newsletter-content-strategy) You’ve certainly heard of the newest online business model that’s minting 7-figure fortunes: email newsletters. Everywhere you look, there’s a new Forbes or Entrepreneur article detailing the story of a twentysomething newsletter founder who’s now unfathomably successful.  [Read More](https://blog.tryletterhead.com/blog/8-steps-to-create-an-engaging-newsletter-content-strategy) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) ### [7 Common Newsletter Business Models: Which Makes Sense for You? ](https://blog.tryletterhead.com/blog/7-common-newsletter-business-models-which-makes-sense-for-you) Email may be an old medium for sending messages to subscribers, but it’s never been more relevant than it is now. Its latest iteration is newsletter-style content, where the email is the main attraction. Rather than focusing on getting readers to the next step in a sales funnel, the newsletter *is* the value proposition. [Read More](https://blog.tryletterhead.com/blog/7-common-newsletter-business-models-which-makes-sense-for-you) ![Cameron Smith](https://blog.tryletterhead.com/hs-fs/hubfs/Letterhead_Light_2025/img-bio.jpg?width=45&name=img-bio.jpg) [Cameron Smith](https://blog.tryletterhead.com/blog/author/cameron-smith) [1](https://blog.tryletterhead.com/blog) [2](https://blog.tryletterhead.com/blog/author/cameron-smith/page/2) [![Letterhead for emails](https://blog.tryletterhead.com/hubfs/Letterhead_Light_2025/logo.svg "Letterhead for emails")](http://www.tryletterhead.com) 12555 Biscayne Blvd Miami, FL 33127 - - #### Features - [Portfolio](http://www.tryletterhead.com/multi-newsletter-management) - [Production](http://www.tryletterhead.com/newsletter-production) - [Deliverability](http://www.tryletterhead.com/newsletter-deliverability) - [Insights](http://www.tryletterhead.com/newsletter-analytics) - [Monetization](http://www.tryletterhead.com/newsletter-monetization) - [Google Doc Newsletter Importer](http://www.tryletterhead.com/sync-with-docs) #### Resources - [Blog](http://www.tryletterhead.com/blog) - [Documentation](https://help.tryletterhead.com/) - [Help center](https://help.tryletterhead.com/) - [System status](https://letterhead.statuspage.io/) - [Newsletter glossary](http://www.tryletterhead.com/newsletter-glossary) - [Monetization guide](http://www.tryletterhead.com/monetize-with-advertising) - [Newsletter strategy guide](https://blog.tryletterhead.com/blog/4-point-newsletter-strategy-guide-for-publishers) #### Compare - [Letterhead vs Stensul](http://www.tryletterhead.com/comparison/letterhead-vs-stensul) - [Letterhead vs Beehiiv](http://www.tryletterhead.com/comparison/letterhead-vs-beehiiv) - [Letterhead vs Constant Contact](http://www.tryletterhead.com/comparison/letterhead-vs-constant-contact) - [Letterhead + Iterable](http://www.tryletterhead.com/comparison/letterhead-and-iterable) - [Letterhead + Mailchimp](http://www.tryletterhead.com/comparison/letterhead-mailchimp) - [Letterhead + Hubspot](http://www.tryletterhead.com/comparison/letterhead-hubspot) #### Company - [About us](http://www.tryletterhead.com/about) - © 2026 Letterhead, Inc  All rights reserved - [Privacy Policy](http://www.tryletterhead.com/privacy) - [Terms and Conditions](https://app.termly.io/policy-viewer/policy.html?policyUUID=bad62188-3b0c-49d3-8fd2-e11acf52b1e9) - [Cookie Policy](https://app.termly.io/policy-viewer/policy.html?policyUUID=e07716d2-5b8b-4013-9052-db6a2b5c5645)