When you’re running a single newsletter, your needs are simple. But the moment you add a second, third, or fourth brand to your portfolio, the complexity multiplies. Suddenly, you’re drowning in separate logins, wrestling with inconsistent templates, and trying to track performance in a dozen differ...
The days of judging a newsletter’s success by its open rate are over. Today, it’s about building a sustainable business. This requires a platform that does far more than just send emails. It needs to seamlessly manage payments, streamline ad placements, and provide clear analytics that connect your ...
Are you creating fantastic content but seeing disappointing open rates? Do you have a feeling your carefully crafted newsletters are ending up in the spam folder? You’re not alone. This is one of the most frustrating challenges for publishers and brands, and the root cause is almost always deliverab...
For many teams, newsletters and websites have lived in separate worlds. You publish a post on your WordPress site, then copy the link, image, and summary into Letterhead to share it with your readers. Over time, that manual work adds up, especially if you run multiple channels or sites, making it in...
If you think an event newsletter is just a fancy invitation, think again—especially in the B2B world. While a consumer-focused email might hype up a flash sale, a B2B event newsletter has a much bigger job. It’s not just selling a ticket; it’s building a professional relationship and proving an even...
Your newsletter banner isn’t just a decorative header; it’s one of the most strategic pieces of real estate in your entire email. When designed correctly, it acts as a powerful tool that reinforces your brand, communicates your primary message instantly, and guides your reader toward a specific acti...
There’s nothing more frustrating than spending hours crafting the perfect newsletter, only to see it disappear into the void of the spam folder. It’s a common problem that leaves even seasoned publishers feeling defeated. The truth is, getting into the inbox is a science, not a matter of luck. Spam ...
A great newsletter is more than just an email; it’s a product. And right now, you might be building that product by hand every single time. You manually gather the parts, piece them together, and run a quality check, hoping for a consistent result. Newsletter workflow automation is like building a s...
Let’s be honest: running a B2B newsletter can feel like an uphill battle. You spend hours creating content, only to worry if anyone will even open it. You’re competing for attention in a crowded inbox, often with limited time and resources. It’s easy to get stuck wondering what to write, how often t...
As your business grows, the processes that worked for one or two clients start to break. Manual reporting is often the first bottleneck. What was once a manageable task becomes an operational nightmare, slowing down your entire team and limiting how many clients you can effectively serve. You can't ...
Posts by:
Bruce is a creative explorer, blending art, entrepreneurship, and technology to create projects that inspire and involve people in surprising ways. A co-founder of Letterhead and Head of Marketing.
For many teams, newsletters and websites have lived in separate worlds.
There’s nothing more frustrating than spending hours crafting the perfect newsletter, only to see it disappear into the void of the spam folder. It’s a common problem that leaves even seasoned publishers feeling defeated. The truth is, getting into the inbox is a science, not a matter of luck. Spam filters are sophisticated, but they aren't a mystery. They operate on a clear set of rules that reward trustworthy senders. Understanding these rules is the key to consistent delivery. This guide is your complete playbook on how to avoid spam filters for newsletters, breaking down the technical setup, content strategies, and list management habits that signal to inbox providers that your emails belong in front of your audience.
