For many businesses, a newsletter is a line item under the marketing budget—a tool for engagement, but ultimately, a cost center. But what if you could flip that script? Turning your content program into a profitable part of the business is entirely possible, but it requires more than just great wri...

Sooner or later, you'll have a campaign that doesn't hit the mark. That moment of reporting is a critical test of your client relationship. Do you hide the numbers, or do you face them head-on? A great report builds trust in good times and bad. Knowing how to report newsletter performance to clients...

When you're managing multiple newsletters or working with a team, consistency is everything. A strong corporate newsletter design acts as a scalable system, ensuring every email you send feels cohesive and on-brand. It’s the foundation that allows your team to work efficiently without reinventing th...

Most newsletters go out into the world with no way to hear back. Editors guess what readers liked or skipped, and strategy ends up driven by open rates instead of real feedback. With Polls, Letterhead makes it easy to ask questions, collect responses, and see results, all without leaving your newsle...

Let’s be honest: creating a newsletter that people actually want to read is a challenge. It’s easy to fall into a rut of sending the same generic updates, only to see your open rates slowly decline. The solution is to stop thinking about what you want to say and start focusing on what your audience ...

Many publishers think scaling their ad revenue is just about finding more advertisers. In reality, it’s a comprehensive strategy that touches every part of your newsletter business. It involves intentionally growing your subscriber base, choosing the right ad formats, pricing your inventory with con...

Let’s be honest: a collection of different tools is not a system. Using a basic email sender, a separate project management app, and shared documents might work for a while, but as your newsletter portfolio grows, the gaps between those tools become major points of friction. Information gets lost, c...

When you build a house, you don't just start nailing boards together. You start with a blueprint. That blueprint ensures the foundation is solid, the walls are straight, and you can add a second story later without the whole thing collapsing. The same principle applies to your business. As you add m...

You know your newsletter creates value, but putting a precise dollar amount on it can feel abstract. This uncertainty makes it difficult to justify your budget, plan for growth, or prove your program's ROI to stakeholders. It’s time to replace guesswork with confidence. This article is your practica...

The most insightful reports don’t start when you pull the numbers; they start long before you even hit send. If you want to generate better data, you have to be intentional about creating newsletters that give you something meaningful to measure. Think of every email not just as a broadcast, but as ...