Navigating the Post-Cookie World: Rise of Newsletters in Digital Marketing
The decline of third-party cookies is reshaping the digital marketing world, establishing email newsletters as an indispensable tool for targeted marketing.
Posts by:
Ashmita Tamta is a seasoned Senior Content Strategist with over 7 years of experience in both B2B SaaS and B2C sectors, specializing in creating, editing, and managing engaging marketing and UX content. Holding a Master's Degree in Journalism and Mass Communication, she has contributed to renowned publications and leverages her expertise to resonate with global audiences, making her a dynamic asset in the content marketing field.
The decline of third-party cookies is reshaping the digital marketing world, establishing email newsletters as an indispensable tool for targeted marketing.
Gmail and Yahoo, two of the largest email service providers, are set to implement new standards for bulk email senders by 2024. If you use newsletters and email campaigns, these updates might seem daunting.