Many businesses treat their newsletter as a marketing channel—a way to promote other products or services. But what if the newsletter was the product? This shift in thinking is the foundation of a powerful and profitable media operation. Publications like Morning Brew and The Hustle have proven that...

What works for one newsletter often breaks when you try to launch a second, third, or fourth. The manual processes and informal check-ins that got you started can quickly turn into bottlenecks that stifle growth. Scaling your newsletter program without a solid operational foundation leads to burnout...

Client trust is the foundation of any successful agency. But that trust is fragile. It can be eroded by simple mistakes like sending a campaign to the wrong list, inconsistent branding, or messy reporting that fails to show your true value. Many of these risks stem from using an email tool that wasn...

In a world of automated messages and faceless corporations, your newsletter is a powerful tool for building a genuine human connection. It’s your direct line to your audience, offering a chance to share your story, showcase your personality, and create a real community. But to do that, your content ...

If you’re managing multiple newsletters, you know the chaos that comes with disconnected tools and inconsistent workflows. Juggling content approvals, ad placements, and performance tracking across different platforms is a recipe for burnout. The good news is that the right technology can solve this...

The inbox is a personal space. Showing up there consistently with content that helps, informs, or entertains is how you turn a subscriber into a loyal advocate for your brand. While other channels shout for attention, a newsletter allows for a quieter, more meaningful conversation. It’s your opportu...

Behind every great newsletter is a system that makes it all possible. But often, that system is plagued by common headaches like messy subscriber data, poor deliverability, and inconsistent workflows that lead to burnout. The right platform should solve these problems, not create new ones. It should...

When you’re running a single newsletter, your needs are simple. But the moment you add a second, third, or fourth brand to your portfolio, the complexity multiplies. Suddenly, you’re drowning in separate logins, wrestling with inconsistent templates, and trying to track performance in a dozen differ...

The days of judging a newsletter’s success by its open rate are over. Today, it’s about building a sustainable business. This requires a platform that does far more than just send emails. It needs to seamlessly manage payments, streamline ad placements, and provide clear analytics that connect your ...

If you think an event newsletter is just a fancy invitation, think again—especially in the B2B world. While a consumer-focused email might hype up a flash sale, a B2B event newsletter has a much bigger job. It’s not just selling a ticket; it’s building a professional relationship and proving an even...