Newsletter Strategy for 2026 — Build Newsletters Like Products (with Jacqué Palmer)

In this YES, Reply session, Bruce Pinchbeck (Co-founder, Letterhead) and Jacqué Palmer (Product Manager; longtime newsletter and audience leader) explore how to run newsletters with real product discipline as inbox competition intensifies.

The conversation covers:

• Why newsletters must serve a clearly defined audience and purpose
• A 5-part framework: Audience / Value / Revenue / Growth / Operations
• Portfolio thinking (automated vs high-touch; broad vs niche)
• Inbox fatigue and lifecycle strategy (why unsubscribes aren’t failure)
• Where AI actually improves newsletter workflows—and where it doesn’t

This session is designed for newsletter operators, audience teams, marketing leaders, and media executives looking to build more resilient, scalable email programs.