Want to know if your newsletter is actually working?

Want to build a thriving online community for your brand? In the digital age, email marketing continues to stand out as a powerful tool for connecting with your audience, fostering loyalty, and driving conversions.

Feeling stuck creating fresh content for your email newsletters? You're not alone! 

Personalization tags are a simple yet powerful feature that enables you to easily customize newsletter content for each subscriber. By dynamically inserting a subscriber's personal information into your newsletters, you can create a more tailored, relevant experience for every reader.

Did you know 77% of B2B companies use email marketing newsletters as part of their content marketing strategy – and 79% of B2B marketers consider email the most effective channel for content distribution?

Did you know? A 2021 study by McKinsey & Company found that businesses leveraging customer data are 23 times more likely to see customer acquisition success and 19 times more likely to achieve profitability. 

I was recently captivated by Jules Terpak's video essay on TikTok Edits – a trend reshaping how content is consumed and appreciated. This video wasn't just a walkthrough of a social media trend – it was a masterclass in understanding deeper user engagement and content creation for today's fast-paced world. 

Choosing the right email platform for your newsletter is a challenging task. With countless options and extensive lists of features,you might find yourself feeling overwhelmed and frustrated. 

Since most platforms provide similar capabilities, how do you decide which fits your needs best? Well, I’ve compiled a list of 7 email newsletter features to prioritize when selecting the right platform for your goals.

Here's what you should look for:

The decline of third-party cookies is reshaping the digital marketing world, establishing email newsletters as an indispensable tool for targeted marketing.